Ads for The Workers Union banned for implying it was a trade union

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DS for an employment-related services company called The Workers Union has been banned for misleadingly stating that it is a trade union.

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Two ads seen in January for The Workers’ Union stated: “Every UK worker should have the right to information, support and guidance. We work just like you. Get immediate help. Do us on your side.”

The company’s website featured a page that read: “Unions like The Workers’ Union are not only relevant today, but are an essential part of any employee’s job security.

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“There are many benefits you can get by becoming a member with minimal fees. These include a network of experts to guide you in areas such as employment law, dispute management and industrial advancement to guide you through your career.

The Trades Union Congress (TUC), which believed that the advertisements meant that The Workers’ Union was an official trade union, when it understood that it was not, complained that the advertisements were misleading.

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The Workers’ Union (TWU) stated that it was a limited company and commercial organization that provided individual employment related services to its members.

It pointed out that the ads did not include the words “trade” or “trade union”.

NS advertising authority (ASA) stated that consumers were likely to interpret the terms “union” and “members” to mean that TWU was a trade union that provided information, support and guidance to its members.

NS Therefore Said: “However, we understand that TWU was a commercial organization providing employment related services to its clients through external legal services firms and was not a trade union.”

It concluded that the advertisements were “likely to mislead consumers”.

It ruled that the advertisements should not appear again, saying: “We asked The Workers’ Union to ensure that their advertisements did not imply that they were a trade union.”

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