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heroine have closed their deals and for discount black Friday ahead of schedule.

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Amazon customers can get “Black Friday-worthy” Deals & Discounts Now in a wide variety of product categories including fashion, home, beauty, toys and Amazon devices. Popular brands including Apple, Hasbro, Sony, Shark, L’Oreal Paris, Bose and Kitchen Aid are partnering with Amazon for limited-time offers throughout October and November.

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Buyers will also have access to Amazon’s holiday gift catalog to easily create and share gift ideas from within their home.

In addition, Amazon has unveiled a new tool for US-based Prime members that will allow them to send gifts to recipients without knowing their delivery address. Instead, Prime members can use the recipient’s mobile number or email address. The alert will notify the recipient of the purchase, which they can accept or exchange for an Amazon gift card without informing the sender.

Amazon’s move comes after competing targets said it would get a head start on the holiday shopping season. Bringing Back “Deal Days” Target’s promotion from October 10 to 12 offers savings on thousands of items both online and in-store. along with US Postal Service A temporary price hike has been implemented for commercial and retail domestic package shipments for the peak holiday season.

Retail experts have Warns consumers to start their holiday shopping early As a growing number of companies are facing unprecedented supply chain constraints and rising shipping costs.

Get updates on this story at FOXBusiness.com.