Apple debuts its $799 iPhone 13 including new PINK color option and battery that lasts 2.5 hours longer than last year’s model

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  • Apple unveiled the new iPhone 13 at its annual product event on Tuesday
  • The smartphone is available in a new pink with blue, ‘Midnight,’ ‘Starlight’ and product red
  • It also features Apple’s most advanced dual camera system that captures 47% more light and includes sensor shift stabilization
  • iPhone 13 has 2.5 hours more battery life than iPhone 12

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Apple has given the world a first look at its new iPhone 13 during its annual product event, held live from its headquarters in Cupertino, Calif.

The 6.1-inch smartphone keeps the sleek design and ceramic front shield like its predecessor, but now boasts a diagonal camera lens design thanks to the new dual system.

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The camera system captures 47 percent more light in a scene and includes sensor shift stabilization that helps counterbalance any movement within the camera to take focused shots.

The latest and one of the many iPhone 13 rumours, said that the smartphone will launch in a new pink color that users can buy – the new shade is also available for the iPhone 13 mini.

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Customers can also buy the iPhone 13 in blue, ‘Midnight’, ‘Starlight’ and product red colours.

The biggest upgrade, however, is the increase in battery life: the iPhone 13 offers 2.5 hours more than the iPhone 12 and the iPhone mini gets 1.5 hours of extra power.

The latest and one of the many iPhone 13 rumors said that the smartphone will launch in a new pink color that users can buy – it is also available for the iPhone 13 mini.

Apple hosted an online event for the second time in 2020 since the worldwide coronavirus pandemic.

But the virus hasn’t stopped the tech giant from sharing its latest and greatest products with the world.

Apple CEO Tim Cook on Tuesday went on to launch a new iPhone via a cleverly crafted video that showed some signs of troubles facing his company, including policy reversals, spyware attacks and legal fights.

Cook, from an empty, dark auditorium, cracked down on new features for the iPad like upgraded cameras, brighter screens, and some of Silicon Valley’s other devices.

Customers can also buy the new smartphone in blue, ‘Midnight’, ‘Starlight’ and product red colours.

The latest device is also powered by Apple's new A15 Bionic chip, includes up to 50 percent faster CPU than the competition in the iPhone 13, along with up to 30 percent faster graphics

The latest device is also powered by Apple’s new A15 Bionic chip, includes up to 50 percent faster CPU than the competition in the iPhone 13, along with up to 30 percent faster graphics

The iPhone 13 Mini (right) costs $699 and the iPhone 13 (left) costs $799 .  Is

The iPhone 13 Mini (right) costs $699 and the iPhone 13 (left) costs $799 . Is

“These are the best iPhones we’ve ever made,” Cook said.

The new iPhone 13 isn’t a completely redesigned Apple smartphone, but it includes subtle changes that improve performance and user experience.

For example, the Face ID notch is 20 percent smaller than the one displayed on the iPhone 12.

The latest device is also powered by Apple’s new A15 Bionic chip, includes up to 50 percent faster CPU than the competition in the iPhone 13, along with up to 30 percent faster graphics.

The iPhone 13 has six cores and a special part to run artificial intelligence algorithms.

And both the iPhone 13 and iPhone 13 mini have bigger batteries to deliver more power than their predecessors.

The biggest change, which comes with each new iPhone, is the upgraded dual camera system, which has a larger sensor for a wider camera in one camera.

The biggest change, which comes with each new iPhone, is the upgraded dual camera system, which has a larger sensor for a wider camera in one camera.

The biggest change, which comes with each new iPhone, is the upgraded dual camera system, which has a larger sensor for a wider camera in one camera.

One of the camera improvements is the new ‘Cinematic Mode’ which can focus on a moving subject, allowing users to make movies that look like they should be on the big screen

And the second lens is the ultra-wide lens.

One of the camera improvements is the new ‘Cinematic Mode’ which can focus on a moving subject, allowing users to make movies that look like they should be on the big screen.

The iPhone 13 Mini costs $699 and the iPhone 13 costs $799, which is the same as last year.

Some rumors prior to the event speculated that the new devices could be priced higher due to the lack of a chip.

But, the smartphones now start with 128GB of storage space, which is more than last year.

Of course the iPhone 13 family wouldn’t be complete without the Pro and Pro Max, which Apple saved for the end of the event.

Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, said in a statement: ‘The iPhone 13 Pro and iPhone 13 Pro Max form the largest Pro iPhone lineup ever with the greatest advancements to our camera systems, the largest ever in the iPhone. Good battery life, and the fastest performance of any smartphone.

The iPhone 13 Pro ($999) (pictured) and iPhone 13 Pro Max (1,099) will be available in four finishes including Graphite, Gold, Silver, and the all-new Sierra Blue.  Pre-orders start Friday, September 17th, availability starts Friday, September 24th

The iPhone 13 Pro ($999) (pictured) and iPhone 13 Pro Max (1,099) will be available in four finishes including Graphite, Gold, Silver, and the all-new Sierra Blue. Pre-orders start Friday, September 17th, availability starts Friday, September 24th

The new Pro Camera System delivers even more pro photography capabilities such as ProRes and Dolby Vision video, along with enhanced telephoto zoom, macro photography, photographic styling, cinematic mode.

The ‘Super Retina XDR Display is our best display to date with the promotion; It intelligently responds to the content on your screen, delivers great graphics performance, and is perfect for any viewing experience.’

The iPhone 13 Pro ($999) and iPhone 13 Pro Max (1,099) will be available in four finishes including Graphite, Gold, Silver and the all-new Sierra Blue.

Pre-orders start Friday, September 17th, with availability starting Friday, September 24th.

The Pro line-up is getting a makeover with a brand new flat-edge design and textured matte glass back.

Both are powered by the A15 Bionic chip, a bigger battery, and power optimization.

The iPhone 13 Pro will last one and a half hours more in a day than the iPhone 12 Pro and iPhone 13 Pro Max.

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