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Apple unveils its next iPhone lineup, which includes a model that offers twice the storage available in previous versions and other minor upgrades over last year’s versions that proved to be a huge hit among consumers who ditched the latest technology during the pandemic.

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The pre-recorded video event streamed on Tuesday gave Apple a chance to present a polished story after a turbulent few weeks. Recent bumps included a hastily patched security vulnerability that could have let hackers covertly take control of iPhones and other Apple devices; The company’s plans to scan iPhones for images of child sexual abuse and a response to a federal judge’s ruling that Apple further removed the competitive barrier built around its App Store, generating billions of dollars each year There is profit.

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As has been the case since the late Apple co-founder’s first iPhone was unveiled in 2007, Apple executives spoke reverently about the latest model, even though it differs from Apple’s version released nearly a year earlier. is not dramatically different.

Like last year’s model, the new iPhone 13 will come in four different designs, ranging in price from $700 to $1,100. They are due in stores on September 24.

“This is an incremental upgrade,” said Gartner analyst Tuong Nguyen. “Some of the new features are impressive, but most of them aren’t noticeable or practical for users.”

Probably the most notable change in the latest high-end iPhone 13 will be an option for a full terabyte of storage — that’s 1,000 gigabytes — on the device, up from its previous max of 512 gigabytes. That’s enough storage to accommodate about 250,000 photos or about 500 hours of high-definition video.

2 Apple iPhone Handsets

Apple’s iPhone 13 Pro and iPhone 13 Pro Max. (Courtesy of Apple Inc.)

Nguyen said massive amounts of storage may become more important to many consumers with the advent of ultra-high-definition video and ultrafast wireless 5G networks, which will make downloading content faster and easier.

Apple is also promising better cameras on the iPhone 13, including an improved ultrawide lens, a cinematic-like video feature, and technology for better night photos. (The latter is a feature that Google has long introduced in its line of Pixel phones, which haven’t been big sellers yet.) As always, the latest iPhones should also have longer-lasting batteries.

“We keep making the iPhone more capable,” claimed Apple CEO Tim Cook.

These types of incremental upgrades have become routine for Apple and other device makers in recent years as the pace of smartphone innovation has slowed, while prices for some phones have climbed above $1,000. That trend has prompted more consumers to hold on to their older smartphones for a longer period of time.

2 Apple iPhone 13 Handset

Apple’s iPhone 13 and iPhone 13 Mini. (Courtesy of Apple Inc.)

But last year’s release of the iPhone 12 kicked off one of Apple’s biggest sales since 2014, possibly because the pandemic helped households feel it was time to get a new and better model. was what they were using. During the first six months of this year, sales of Apple’s iPhone grew nearly 60% compared to the same period last year.

That surge has recently helped push Apple’s stock price to an all-time high, giving the company a market value of nearly $2.5 trillion — more than double what it was before the pandemic began 18 months ago. .

Apple shares fell 1% on Tuesday, a sign that investors weren’t excited by what they saw in the new iPhones.

Although the iPhone is still Apple’s biggest money-maker, the company is trying to capitalize on its success with peripheral products like its smartwatch. The Cupertino, Calif., company used Tuesday’s showcase to provide a preview of its next apple watch, which will have a thinner, more rounded and brighter display.

Apple Watch with a green band and an Apple Watch with a pink band

The Apple Watch Series 7 has a bigger screen than its predecessor. (Courtesy of Apple Inc.)