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Pro-life organizations are launching mass education efforts in an effort to convince the public ahead of a potentially game-changing abortion case hearing by the Supreme Court.

Group Live Action was organized on Saturday rally Declaring that would shed light on the daily death rate from abortion.


Dubbed the “Campaign #2363”, the multi-million dollar effort featured billboard, radio, digital and TV commercials nationwide – with an emphasis on Washington, D.C., New York City and Jackson, Mississippi. that figure is based on guttmacher’s conjecture There were 862,320 abortions in the US in 2017.

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“It can be heartbreaking to see tragedy in the face,” said Lila Rose, president of Live Action. “But it is absolutely necessary to counter evil … These 2,363 lives are killed through chemical abortion – deprived of nutrients, then torn into pieces by forced abortion, or suction and removed from their mothers or the limbs torn from the torso by forceps still survive. Their skulls are crushed, or the heart or head is stabbed with a lethal injection.”

The group says the ads will last until the day of the oral debate in Dobbs v. Jackson Women’s Health, a challenge to Mississippi’s 15-week abortion ban. Both sides see the case as an opening for conservative justices to overturn the Supreme Court’s landmark ruling in Roe v. Wade.

Billboard design for Live Action's 2,363 campaign.  (Source: Live Action)

The hot-button issue has featured efforts by both sides to humanize the debate. “Mississippi’s harsh abortion ban – a heartbreaking and nationwide attack against women’s liberties – is unconstitutional,” said House Speaker Nancy Pelosi, D-Calif., in a statement last month. He added that “revisiting or undermining Roe presents a clear threat to equality and justice in America, as the Mississippi ban specifically targets women of color and women from low-income communities.”

She and House Democrats recently passed the Women’s Health Protection Act, which would undo the Supreme Court’s decision by codifying Roe.

“An individual’s ability to access reproductive health care should never be determined by their zip code or their income,” said Planned Parenthood president Alexis McGill Johnson. “The Women’s Health Protection Act will move us closer to a world where everyone can take full control of their body and their future.”

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However, pro-life advocates argue that their movement brings justice to minority communities, which they say have been ravaged by disproportionately high rates of abortion. Live Action and Students for Life of America (SFLA) have also honored their efforts to connect women with resources to meet the challenge of critical pregnancies.

SFLA has already hit the ground running with its Abortion Free Cities (AFC) campaign, which aims to lay the groundwork for a post-Roy world. Launched late last month, the AFC will use its political infrastructure in all 50 states to educate communities about pro-life resources for women in need. Its “stand by you” The initiative specifically targets women who are facing critical pregnancies on campus.

Both SFLA and Live Action are aiming high with ambitious outreach goals. SFLA estimates that it will generate 330 calls with women in distress, knock on 25,000 doors and reach out to 935,000 youth through digital platforms. Live Action expects to reach 90% of individuals in “the four most important cities in the country,” according to Rose.

Many organizations are also releasing educational materials on prenatal development. For example, Live Action recently launched a video describing and illustrating the development of “Baby Olivia.”

Charlotte Lozier Institute (CLI) “Journey of Life” Similarly the aim of the website is to outline the development of the embryo and fetus from conception. As readers scroll through a timeline, an animated fetus grows at the top of the site. The site has articles such as “Brain Activity in the Unborn” and “When and How Fingerprints Form”.