Balenciaga issued an apology Tuesday for its new campaign that depicts two young girls posing with teddy bears in what appear to be BDSM-style harnesses.
The ads supported Balenciaga’s Spring/Summer 2023 collection, which debuted this fall at Paris Fashion Week.
“We sincerely apologize for any offense caused by our holiday campaign. Our plush beer bags should not have been shown in this campaign with children. We have immediately removed the campaign from all platforms,” the company said wrote in a statement posted instagram story,
The company continued in its statement, “We apologize for featuring the troubling documents in our campaign.” “We take this matter very seriously and are taking legal action against the parties responsible for creating sets for our Spring 23 campaign photoshoot and including disapproved items. We strongly condemn child abuse in any form We stand for the safety and well-being of children.”
The luxury fashion house may have deleted glimpses of the campaign from its social media, but the screenshots live on. Earlier on Tuesday, critics took to Twitter to condemn the pictures.
“I thought people were trolling, but no. It’s real. Maybe that’s why Balenciaga left Twitter. They don’t want to be held accountable. Yes, those are kids in bondage outfits holding teddy bears,” a Twitter user wrote. the user In anger,
Balenciaga has been making headlines lately. A month ago, the brand favored by Kim Kardashian severed ties after hooking up with problematic rapper and fashion mogul Kanye West anti Semitic comments.
In a statement, parent company Kering said of West, “Balenciaga no longer has any ties to, and no plans for, future projects involving this artist.”