- Over 4 million transactions done nationwide by the end of lunch today
- Barclaycard also released 2020. Purchased 21.4% more than
- We reveal the most-bought items from retailers so far this Black Friday
Love it or hate it, Black Friday has become an annual shopping event in the UK, which seems to have exploded this year with ads and ‘offers’ for all manner of products.
It was unclear whether a flurry of activity would kick in in 2021, but early transaction data suggest it has been a bountiful day for UK retailers, perhaps despite the cost of living crisis, any lockdown savings. Eager to separate cash with.
By the end of lunch, the Nationwide Building Society Turns out it had over four million transactions as shoppers took advantage of price-cutting deals.
Britain’s largest mutual, which has millions of current account customers, had 4,181,449 transactions – nearly a million more than in 2020, when it had 3,316,872 at the same time, giving a clear snapshot of the boom.
Apple AirPods, Nintendo Switch and Air Fryer are some of the most popular items to buy
It also averaged over one million on Fridays, with about 3,057,256 transactions occurring – a 36 percent increase.
However, there was a massive 141 percent increase in sales till noon this morning as compared to the normal Friday.
This increased at lunchtime which saw spending peak with over 1.3 million transactions conducted between 12 noon and 2 pm – equivalent to almost a third of all transactions done till date.
The number of transactions has risen 26 per cent last year, where the lockdown meant many retailers missed out on the lunch rush.
Meanwhile, Barclaycard Payments, which processes £1 for every £3 spent on credit and debit cards in the UK, is monitoring live transactions.
It said that between midnight and 9 a.m. on Black Friday, the data shows an increase of 5.4 percent in 2019 and 21.4 percent in 2020.
As of 1 pm, this had increased to a 23.3 per cent increase in the volume of payments as compared to the same period of Black Friday 2020 and a 4.2 per cent increase in the number of payments as compared to the same period of Black Friday 2019.
Rob Cameron, chief executive of Barclaycard Payments, said: “Over the years we have seen an increase in transaction volume on Black Friday, with the exception of last year, when transactions were affected by COVID-19 restrictions and closures. of non-essential shops.
“Encouragingly, Black Friday this year is off to a strong start despite a challenging macroeconomic backdrop.”
“It is clear that there is still an appetite for savings, and consumers are making the most of the festive bargains that have opened up. Retailers will also be pleased to see that their sales volume has reached pre-pandemic levels, and surpassed what was seen in 2019.
‘So far the data looks extremely promising and we should be in for one of the most successful Black Friday shopping spree on record.’
The Nintendo Switch is one of the most popular items bought on eBay this Black Friday
What are people buying?
The average price of deal items sold so far is 54 percent higher than yesterday’s average, which stands at £70, eBay said.
This suggests that customers are not only getting great deals on Black Friday, but also generally feeling pretty confident about their ability to spend.
Data from the firm ahead of Black Friday suggested that 77 percent of UK shoppers were planning on doing Christmas shopping this Black Friday.
The best-selling deals of all time include a Dyson V11 vacuum, a refurbished Dyson hot and cold fan, Nintendo Switch, a refurbished Simba mattress and a refurbished iPhone 12S.
Murray Lambel, general manager of eBay UK, said: ‘So far our home and garden sellers have been big winners during the Black Friday period.
With one certified refurbished Dyson fan selling every minute on eBay UK, consumers are capitalizing on deals on refurbished and upcycled home goods.
‘With more people returning to office life this year, we’ve also started to see more distinct patterns for Black Friday sales spend.
‘Last year, we saw the first sales traffic peak on eBay UK at 9 a.m., but this year, on the eve of Black Friday, most consumers were browsing deals on our site during their lunch hour.’
Apple EarPods Currys this Black Friday. One of the most purchased goods in
Meanwhile, Currys said it has received more than 56 online purchases per minute since its Black Friday deals began yesterday morning.
Games console software, Apple accessories and virtual reality devices saw the biggest growth compared to last year’s Black Friday sales.
It said smart home product purchases grew by 2,327 per cent this month and headphones sales increased by 414 per cent as compared to October 2021 figures.
There has also been a 1,343 percent increase in purchases of smart fitness and wearable devices and 285 percent in large-screen TVs.
The top three selling products this month, including Black Friday, are AirPods (2nd Gen), HomePod Mini and Actifry Genius+ FZ773840 Air Fryer with Charging Case.
Ed Connolly, Currys Chief Commercial Officer, said: ‘Following the lockdown, consumers are looking for products that can improve their health and wellness, home safety and entertainment needs.
‘They also want to know which smart home devices can give them the freedom to perform mundane tasks when appropriate, while also hoping they can reduce their energy bills and become climate-conscious. Huh.’
Nationwide revealed it had more than four million transactions as of the end of lunch on Black Friday