- Barbie Loves the Ocean Collection includes 3 dolls and a range of accessories
- 90% of plastic parts are made within 30 miles (50 km) of a waterway
- However, the hair, head and shoes are made of virgin plastic ‘to preserve the look’.
- Each doll costs £12.99, while the accompanying Malibu Beach Shack will retail at £26.99 – all of which will go on sale at Tesco from 2 September.
She’s been a favorite with kids since she launched back in 1959, and now Barbie is switching her usual pink to green.
Mattel, the company behind the iconic doll, has announced that it is launching its first doll collection, made from 90 percent recycled ocean-bound plastic.
The collection includes three dolls as well as a variety of accessories, all made from recycled plastic.
The launch is part of Mattel’s broader goal to achieve 100 percent recyclable, recyclable or bio-based plastic materials in all of its products and packaging by 2030.
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Mattel, the company behind the iconic doll, has announced that it is launching its first doll collection that is made from 90 percent recycled sea-bound plastic
The collection is called Barbie Loves the Ocean, and includes three dolls, as well as a range of beach-themed items.
Lisa McKnight, Senior Vice President and Global Head of Barbie & Dolls at Mattel, said: ‘Our 62-year legacy is steeped in growth, as we continually advance initiatives that better help children see the world around them. are designed to reflect
‘Barbie Loves the Ocean is a prime example of the sustainable innovations we will create as part of building the environment of the future where children can thrive.
The collection includes three dolls as well as a variety of accessories, all made from recycled plastic
‘We are passionate about leveraging the scope and reach of our global platform to inspire children to be part of the change they want to see in the world.’
Plastic parts are made from 90 percent plastic within 30 miles (50 km) of waterways in areas lacking formal waste collection systems.
The remaining 10 per cent is made from ‘virgin plastic’.
Mattel explained: ‘In this doll line, only Barbie’s head, hair and shoes are made from virgin plastic to deliver the same look and quality Barbie has been known for.
‘As we continue to learn, research new technology and invent new ways to make our products with sustainable plastic materials, we are looking to incorporate 100% recyclable, recycled or bio-degradable materials into both Mattel’s products and packaging. Committed to work towards the goal of using plastic based materials. 2030.’
Each doll costs £12.99, while the accompanying Malibu Beach Shack will retail at £26.99 – all of which will go on sale at Tesco from 2 September.
The new recycled dolls come shortly after Mattel launched Mattel Playback – a toy return program designed to recover and reuse materials from old toys for future products.
And the firm isn’t the only company going ‘green’ with its toys.
Lego recently announced a goal to use sustainable materials in all of its products and packaging by 2030, starting with its leaves, shrubs and trees, which are now made from plastic derived from sugarcane.
Meanwhile, MGA Entertainment, the firm behind the popular LOL Surprise! Invites its customers to box any accumulated waste and send it to Terracycle for recycling.
However, much remains to be done to make toys ‘greener’.
In 2012, the British Toy and Hobby Association commissioned a study to investigate the recycling associated with toy packaging, and found that only 72–73 percent of the packaging was recycled.
It explained: ‘About 0.7 percent of retail packaging that enters the home comes from toy and hobby products and it is estimated that 90 percent of toy packaging can be recycled, of which 72-73 percent currently is.’
How much recycling ends up in landfills?
Every day, millions of us throw a plastic bottle or cardboard container into the recycling bin – and we feel like we’re doing our bit for the environment.
But what we may not realize is that most plastics are never recycled, often instead ending up in landfills or incineration depots.
Of the 30 billion plastic bottles used by UK households each year, only 57 per cent are recycled, half of which goes to landfills, half goes to waste.
Most plastics are never recycled, often ending up in landfills or incineration depots instead. About 700,000 plastic bottles end up as litter a day
About 700,000 plastic bottles end up as litter a day.
This is mainly due to the plastic wrap around the bottles that are non-recyclable.
Britain throws away 2.5 billion ‘paper’ cups every year, which is equivalent to 5,000 cups a minute.
Shockingly, less than 0.4 percent of this is recycled.
Most cups are made from cardboard with a thin layer of plastic.
This has caused problems with recycling before, but can now be removed.
Five specialist recycling plants in the UK have the capacity to recycle all the cups we use on our high-streets.
Ensuring that paper cups end up at these plants and don’t get thrown away is one of the biggest issues facing recycling paper utensils.