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When Bethenny Frankel learns that a major storm is approaching, she immediately sets about planning her disaster relief initiative, b strong, can reach out to people seeking relief and assistance.

Currently, the entrepreneur is in the midst of helping Louisiana residents rebuild their lives after Hurricane Ida hit in late August. So far, Frankel’s initiative has brought in $1.5 million in much-needed gift cards, bank cards and vital supplies to communities without electricity, water and shelter.


in partnership with Global Empowerment Mission and Be Strong of US carrier, Frankel, has helped victims of disasters in the US and around the world.

Frankel spoke with Granthshala News about how aid is prioritized, how she navigates through local, federal, and foreign governments, and her future plans for Be Strong as big storms and disasters become more frequent. .

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Frankl acknowledged, “It is very challenging to get the help where it needs to reach. The plan needs to be very well thought out and organized.” “We’re already prepared for disaster strikes. So we have a warehouse that looks like Costco. Everything from medical supplies to pet supplies to sanitation to generators has all the labels.”

Frankel said that when Ida hit, he first organized a campaign that helped more than 2,000 people by supplying survival kits and food through donations from companies like Goya.

Then, Frankel said she gives cash cards “that were given to people who have really lost everything.”

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“A lot of disasters happen in the Caribbean, the Bahamas, Florida or Louisiana and Haiti, and we can get there easily. We also have a big warehouse in Miami, which is a great shipping port. Or use the trucks depending on it Where does the disaster lie… if it’s a place we can easily reach then we can make a huge impact.”

Frankel spoke about Bee Strong’s use of social media to get help directly into people’s hands. “People on social media are the ones who help guide us about what’s going on,” she said. “I don’t pretend I can save the world when I don’t know what’s going on.”

She recalled that when Hurricane Harvey hit Puerto Rico in 2017, she connected with nurses on Twitter and meeting locals on the airport’s tarmac handing out life-saving supplies.

“We just went with chartered planes and then we got the respect of mayors, communities, government, officials, because people were happy that we were helping,” she explained. “We respect the government and then you are able to [build] relationships. Now we go back to the same places and we know a lot of people who run churches and mayors. I like this Every so often a puzzle we navigate.”

Frankel prefers to take an “informal role” in providing relief because she finds it hard enough to be “hosted” by a lot of red tape. “You can’t take a step without asking everyone [and] Then you can’t work,” she reasoned because in a disaster situation there is an urgent need.

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The producer says that Bee Strong remains politically neutral because “everybody needs to take a broomstick” when a disturbance occurs.

“We get a lot of money from Republicans. We get money and awareness from Democrats,” she said. “That’s just the truth of the matter.”

He recalled helping former New York Governor Andrew Cuomo and New York City Mayor Bill de Blasio obtain PPE (personal protective equipment) when masks and other supplies were impossible to find in the first few months of the pandemic.

“We literally sent over a million dollars in a hazmat suit to Andrew Cuomo in Albany and three million dollars in a mask to de Blasio. So we don’t work for him. We’re casual. He worked with us. He’s on us. Trusted. It happened. We got the money. We transacted, but we are not employed by them. i like [the process] To be unofficially official. I can’t even work in any capacity in my business with shackles,” Frankel insisted.

The business lady is proud of Be Strong’s growth over the years. She said, “I do what I’m passionate about and I try to execute. I try to do things well and I don’t take things I can’t.”