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NS toys industry is affected shipping woes In a big way, according to Marissa Silva, editor-in-chief of The Toy Insider.


“We’re on a delay of about six to eight weeks for a lot of products,” Silva told Granthshala Business. maria bartiromo. “So come Black Friday, there’s not much left on the shelves.”

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Silva joinedmorning with maria“Friday advising parents to budget more for toys this year and do your holiday shopping now.

Silva said the toy industry is “really dependent” on imports of goods, with 80% being made into toys. China. But ongoing supply chain disruption and a Microchip Shortage Putting the store’s inventory at risk.

Toys inside the shopping cart (Photo by Jens Buttner/Images combine via Getty Images)

“Simple things like action figures can go up to $2 or $3, and then big toys like playsets, doll houses, ride-ons, you can see up to 10% growth on toys this year, so definitely some And leave room in the budget,” Silva said.

Some of the most popular toys this year are what Silva calls “going viral,” or toys inspired by popular trends on TikTok and YouTube.

“All the characters kids are seeing on YouTube channels they love, all the little fidget toys that are going viral on TikTok are going to be really big this year,” she said.

related: Amazon kicks off Black Friday deals early

with retail 21% Two years ahead of this time, Silva assures stores are working hard to keep shelves stocked amid rising demand.

But high prices and low inventory could be unavoidable, Silva warned.

“It remains to be seen how the stock will hold after Black Friday,” she said, “but one thing is certain, that consumers are definitely going to feel the effects of what’s happening in the toy industry.”

Learn more about this story at FOXBusiness.com.