- Football clubs usually produce three new strips each season for supporters.
- But Brentford has now overcame this trend by keeping his current home jersey.
- The club hopes the move will help fans save money and protect the environment
- After the announcement, social media users have praised his decision.
Brentford have made quite a splash in the Premier League this season – and have now been praised again for opting to keep their current home kit next year.
To help supporters save money, and protect the environment, the club will come out in the exact same red and white striped shirt for the next campaign.
Wearing that jersey throughout the term, top-flight newcomers have gotten off to a great start, and have received a great response on social media from affected users.
Brentford have announced that they will be rolling out their existing home kit (above) next season
Those looking to get a home kit will have to shell out £49, but they will be able to make better use of that money for next season following Brentford’s decision.
In choosing not to release a new design, West Londoners have now gone against the standard in football, with teams releasing three new strips each season.
By reducing the carbon emitted during production of a new kit, Brentford is doing his part to help the climate emergency as well.
The club has made a splash in its Premier League return, and has been widely praised.
Brentford hopes his move will allow supporters (pictured) to save money on merchandise
They have been able to avoid rolling out a new kit as commercial and broadcast revenue in the Premier League far exceed retail income.
And the move has been applauded by supporters of various clubs today.
One Twitter user said, ‘Brentford and Umbro played well.’ ‘Brave move and should be commended.’
Another wrote: ‘Bravo, how it must be – the good old days when kits lasted two seasons, not forking out for three kits every year.’
Social media users responded to Brentford’s announcement to praise him for his decision
A third said, ‘On behalf of all the neutrals… please stay tuned.’ ‘The league needs you.’
Another addition: ‘Class from Brentford. All clubs should return to this. Beneficial for fans and the planet.’
A fifth fan posted, ‘This is a great move from Brentford. ‘They have decided to extend their home kit till next season. We need more PL clubs to take climate action, and Brentford is leading the way here. Great!’
In a bizarre twist, however, the club has been called ‘lazy’ by some users for not wearing another shirt next season.
But a supporter has taken a jibe at the skeptics: ‘How lazy is this? What is the need to change home shirts every year? This will save people a lot of money.
However, Brentford will have new away and third strips for the 2022/23 campaign.
Brentford chief executive John Varney said: ‘While it is not normal for Premier League clubs to roll out one kit for two seasons, fans have told us they would be in favor of the savings that a two-season shirt provides. Will do ,
Varney also admitted that, as a result of his Premier League promotion, ‘now is the right time’ for the club to ‘try something different’ without financial loss.
Thomas Frank’s team sits just below mid-table in a bid to avoid immediate relegation.
And they’ll now wear the exact same red and white jersey (above) for their next campaign
He added: ‘We also think it’s a step in the right direction to do a little bit of helping the environment.
‘It may be good to reduce kit cycles only where circumstances permit, and we will continue to work with Umbro to ensure that our kit production is as sustainable as possible.
‘It’s only a small thing, but we believe it will help.’