The deal is expected to take effect from December 1.
K-pop giant BTS is reportedly splitting from Sony Music’s Columbia Records in favor of Universal Music Group.
- Read more: Tomorrow x Together: “We tell the stories of our generation, a generation at the peak of evolution”
according to reports Board And Diversity, the boyband, under agency HYBE, would no longer work with Columbia Records and The Orchard. BTS were apparently on a month-to-month contract with the latter company, and were only required to notify Sony Music of their intention to end their partnership.
This marks the end of the group’s three-year partnership with Sony Music, which was signed in 2018. The boyband move to UMG is expected to take effect December 1.
Board It is claimed that Colombia’s chairman and CEO Ron Perry never met HYBE founder and chairman Bang Si-hyuk throughout their partnership, despite visiting South Korea on several occasions to work on BTS’s music. Notably, Perry co-wrote and produced the act’s English-language hit ‘Butter’, which was released earlier this year.
Meanwhile, Bang and his team have reportedly built a close relationship with UMG CEO Lucian Grainge over the years. Record executive Scooter Braun – who merged his company, Ithaca Holdings, with HYBE in April – reportedly played a role in the deal with Universal due to his close ties with both Grainge and HYBE Americas co-CEO Lenzo Yoon. played.
Earlier in February, HYBE and UMG announced their new strategic partnership, which also includes an upcoming joint venture label for the debut of a global K-pop boyband. “I firmly believe that UMG and Big Hit, two companies that endlessly pursue innovation, will create a synergy that will rewrite global music history,” Bang said at the time.
In other HYBE news, BTS’ label Big Hit Music has announced its new online global auditions for 2021. The label, which is also home to the Tomorrow x Together boyband, is seeking “individuals with talent and passion” to become the “next global”. supper star. Men born worldwide in 2002 or later are eligible to apply, with applications open from 18 October to 20 December.