In a new study released today, J.D. Power released its results. 2021 US Tech Experience Index (TXI) Survey.
The group found that while many new vehicles are equipped with state-of-the-art technology, many new vehicle buyers are not interested in using that technology, which can be costly for buyers and manufacturers alike.
“New vehicle prices are at an all-time high, partly as a result of increased levels of content,” Kristin Kolodge, JD Power’s executive director of Human Machine Interface, said in a press release. “It’s fine if the owners are getting their money’s worth, but some amenities feel like a waste to many owners.”
According to the study, for more than one in three advanced technologies, less than half of the owners surveyed reported using the technology in the first 90 days of ownership. Most respondents said they didn’t need those techniques.
61 percent of owners said they never used in-vehicle digital market technology, with 51 percent of owners saying they didn’t need it.
Surveys show that when a technology is effectively implemented in a vehicle, it positively influences the owner’s decision to purchase another vehicle equipped with that technology.
Camera rear-view mirrors and ground-view cameras were among the technologies that received the highest scores for performance in the survey. Owners indicated that those features were among the top three they would like to include in their next vehicle.
For the second year in a row, the interior gesture control technology, which responds to hand gestures rather than touch, had the lowest overall satisfaction score. Drivers surveyed with that technology reported 41 problems per 100 vehicles.
At the other end of the spectrum, electric vehicle owners with one-pedal driving technology reported higher satisfaction levels, citing 8 problems per 100 vehicles.
off the records, Tesla’s It ranks first among car manufacturers in the Vehicle Innovation Index. The electric car company got a score of 668 out of 1,000. The score is unofficial as the company did not allow JD Power to survey customers in 15 states.
For the Advanced Technology Awards, JD Power analyzed 36 technologies and divided them into four categories: convenience, emerging automation, energy and sustainability, and connectivity.
The Cadillac Escalade received the highest marks for convenience in the premium segment, primarily for its camera rear-view mirror technology. On the mass market side, the Ram 1500 scored highest for the same reason.
In the emerging automation category, the Lexus IS took home the award for its reverse automatic emergency braking system. The mass market winner was the Hyundai Elantra for its front cross traffic warning technology.
The Lexus IS also won the premium segment for infotainment and connectivity for its virtual assistant connectivity from the vehicle system. In the mass market, the Kia K5 was the winner for the same technology.
The TXI study is based on responses from 110,827 owners of 2021 model cars.