A Canadian Retail Council survey says Canadians are planning to spend more this holiday season as they prepare to return to a higher number of stores after a year when the COVID-19 pandemic hit many. Motivated people to shop online.
British Columbians plan to be the nation’s big spenders, spending $958, significantly higher than the national average of $792, up 14 percent from last year.
Quebecers plan to spend at least $565, while Albertans and Ontarians expect to spend $869 and $863, respectively.
Store owners are hoping for even better results because in the past the actual spending has exceeded the intention to spend.
An online survey of 2,500 Canadians found that product availability, selection and delivery times are driving more people to start holiday shopping, with 36 percent expecting them to start in November.
Black Friday, Cyber Monday and Boxing Day are expected to be somewhat more popular this year, with 63 percent expected to shop in stores, up from 58 percent in 2020. Online shopping is projected to slip to 37 percent from the previous 42 percent. year but up from 28 percent pre-pandemic in 2019.
“Canadians are prepared to put the disruption of COVID behind them and look forward to returning to brick-and-mortar stores,” says Diane Bricebois, CEO of the Retail Council of Canada.
“Still, they are buying differently than they were before the pandemic. While it is expected that there will be more in-store purchases this year, the mix between physical and online shopping will continue to evolve and consumers are expected to have more choices about how and where they buy and distribute products. go.
Conducted from August 12 to 24, the online survey surveyed 2,505 Canadians and the margin of error cannot be given because Internet-based polls are not considered random sampling.