Cheetos dust exhibition on mega-yacht for Art Basel mocked online

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This whole concept is dangerously shoddy.

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Internationally renowned showcase Art Basel Miami Beach will kick off its final day this year with a Cheetos-hosted exhibition featuring art made from orange dust from its iconic Puffed Cornmeal Snack, a relic formally known as a chital.

LL Cool J’s lifestyle brand, Rock the Bells, is co-presenting the event with Cheetos, and partners are promoting it as “one of the most anticipated events at Art Basel 2021 on Seafair Mega Yachts” .


Not only will the five-by-four trash food-dusted extravaganza feature eight new, original chital-based pieces by street artists lefty out there But five DJs, “Cheetos-inspired activism,” onboard activities, and an open bar, all aboard a 220-foot, four-story yacht, oddly enough Normal looking Eventbrite page,

“His signature squiggles are at the forefront of virtual creativity and have earned him international recognition,” says Rock the Bells tweeted In promotion of the Cheeto-using artist.

The event is co-hosted by LL Cool J’s lifestyle brand Rock the Bells.
Courtesy of Rock the Bells
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“Who said don’t play with your food?” one automatic-sounding voice heard in another tweeted promotional clip.

Saturday, December 4, the event is free with registration. A more specific bash may follow, although it appears to be by invocation only.

The quotes from corporate employees of Cheetos’ parent company Frito-Lay are hilariously dry and barely linger in the possibilities of a highly memorable-worthy event.

Cheetos Art Basel Exhibition
The promotional material around the event is shockingly dry.
Courtesy of Rock the Bells

“Over the years, fans have used Cheetos as inspiration for everything from fashion to beauty to cooking and more,” commented Jessica Spaulding, senior marketing director at Frito-Lay North America. food and alcohol reported, “Now, we are excited to see that Cheetal – the orange dust that our fans proudly wear on their fingers – is brought to life through the artwork of the incredibly talented Lefty Out at Art Basel.”

Of course, Twitter quickly scoffed at the Cheesy Project, comparing it to the duct-taped bananas of 2019, which sold for $120,000.

“$120,000 banana: I’m the dumbest– you’ve never seen and I’m coming to Art Basel Cheetos: hold my beer,” one person tweeted,

“How did we get here with Cheetos?” another pair,


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