Christmas and sporting events spark a ‘constant bombardment’ of alcohol advertising that can cause huge issues for addicts trying to stay sober, experts warn 

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  • Marketing of alcohol makes it difficult for addicts or recoverers to participate in everyday life
  • In 2019 poll of 2,500 youth, 82 percent of 11-17 year olds saw marketing
  • The Alcohol Health Alliance (AHA) calls on the government to protect recoveries and prevent excessive exposure to alcohol marketing to children

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Alcohol advertising needs tougher restrictions to limit the ‘frequent bombing’ of celebrations such as Christmas and sporting events, lawmakers and health experts have warned.

A report by the Alcohol Health Alliance (AHA) found that the marketing of alcohol at special events made it difficult for people who were addicted or recovered to participate fully in everyday life and could start again.

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The report – No Escape: How Alcohol Marketing Predicts Children and the Vulnerable – also noted that children were regularly exposed to alcohol marketing.

A 2019 Cancer Research UK-funded survey of more than 2,500 youth found that 82 per cent of those aged 11 to 17 had seen alcohol marketing in the past month. The Alcohol Health Alliance (AHA) report found that alcohol at special events made it difficult for people who had been addicted or recovered to be able to participate fully in everyday life and trigger relapses. could do.

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The Alcohol Health Alliance (AHA) report found that the marketing of alcohol at special events made it difficult for people who had become addicted or recovered to be able to fully participate in everyday life and relapse. (stock image) could trigger.

Professor Sir Ian Gilmore, President of the AHA, representing more than 60 non-governmental organizations, said: ‘The government must now implement broader marketing restrictions in both the real world and digital space to ensure that vulnerable adults and children are not exposed to alcohol. to be saved from advertising. And its loss.

The AHA, which represents more than 60 NGOs, is calling on the government to take immediate action to protect recoveries as well as children from marketing excessive alcohol.

The Health and Care Bill plans to introduce advertising restrictions such as a 9 p.m. watershed for advertising ‘less healthy food or drink’ on TV and a prohibition of online campaigns in late 2022.

However, alcohol is not included in the plan.

Susan Lawrie, who has been recovering for seven years, said: ‘Christmas is the season when the wine ads are relentless. They make us believe that wine is an essential part of the celebration.

‘Supermarkets also promote discounted alcohol and they will have special offers designed to get us to buy as many drinks as possible.

‘Trying to maintain sobriety at the best of times is difficult, but alcohol is absolutely everywhere at Christmas, and it can have disastrous consequences – as it did for me.’

Christian Wakeford, president of the All Party Parliamentary Group on Alcohol Harm, said: ‘The current self-regulatory alcohol marketing system is failing to protect our children and vulnerable adults from exposure to alcohol advertising.

The AHA, which represents more than 60 NGOs, is calling on the government to take immediate action to protect recoveries as well as children from excessive exposure to alcohol marketing (stock image)

The AHA, which represents more than 60 NGOs, is calling on the government to take immediate action to protect recoveries as well as children from excessive exposure to alcohol marketing (stock image)

‘The ban on tobacco advertising has been in place for many years, and stricter requirements for the advertising of junk food have been proposed. Like alcohol, these products can harm our health. Wine should be no exception. We need to ensure that alcohol marketing regulations are completely independent of industry and are in effect to protect the most vulnerable in our society.

Shadow Public Health Secretary Alex Norris said: ‘Alcohol is harming many individuals, families and communities across our country. This report is another reminder that we need to do more to try and prevent this damage.

‘With alcohol-related deaths now at record highs, the government must immediately launch a series of preventive measures to reduce harmful drinking. This should include comprehensive controls on alcohol marketing, as recommended by both this report and the World Health Organisation.’

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