Casual “ugly” shoe brand Crocs have managed to avoid covid supply chain issues due to one simple fact — they’re simple to manufacture, according to Klog CEO Andrew Rees’ breakdown of the brand’s blockbusters last quarter.
The Crocs are made of three parts that can be easily assembled, so when the brand’s manufacturing lines were shut down during the pandemic lockdown in Vietnam, the company was easily able to move to second location and move the Crocs off the production line. Used to keep
Many retailers including Nike and lululemonThe factories in Vietnam, too, have struggled this year after the pandemic shutdown. Retailers have been caught not only by the manufacturing slowdown but also by longer delivery times, more expensive transportation costs and now port delays, staffing issues.
“One thing we learned from Covid, I think is really important for people to understand: our shoes are really simple, and so accelerating factories can happen very, very quickly,” Mr. Rees told the company’s third Said during the quarter 2021 earnings call.
Crocs sales grew 73 percent to $626m in the previous quarter, up from $362m in the same period in 2020.
Although Vietnam’s factories are now back up and running, Crocs has spread its pandemic manufacturing risk – the brand now also makes shoes in China, Bosnia-Herzegovina and Indonesia. The company also plans to avoid recent container issues for 2022, by transporting goods by air in the spring and summer.
Crocs has bridged the gap between the basic and luxury markets, becoming the “it” shoe of the pandemic. Crocs were featured at Fashion Week, at the Oscars, and worn by countless others during the pandemic, everyone from Helen Mirren and Kendall Jenner to Bad Bunny, Nikki Manaj, Post Malone and Drew Barrymore.
Recent Crocs collaborations include those with Christopher Kane, Liberty London and Justin Bieber.
Credit: www.independent.co.uk /