Dell CEO reveals incredible reason he turned down Steve Jobs’ offer of Mac OS on PCs

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Apple founder Steve Jobs wanted the company’s Mac software to be ported to Dell computers, but CEO Michael Dell said there was zero consumer interest.

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Dell, who recalls that he was once viewed as “Apple’s arch enemy”, said that he had met Jobs at a computer user group, Jobs wanted Mac OS X to be replaced by Dell’s lower-priced, Be sold on Intel-based computers.

Jobs was kicked out of Apple in 1985 after a conflict with the company’s board and, by 1993, had started a new company called Next. The next computers had their own operating system and software for web-based applications called WebObjects.


Jobs tried several times to persuade Dell to use the NeXT operating system on PCs, arguing that it was better than Microsoft’s Windows and could undermine Unix. However, Dell told Jobs that it had no applications and zero consumer interest, the CEO recalled in his new book. Play well but win.

When Jobs rejoined Apple in 1997, when it acquired NeXT, he offered Dell a license for Mac OS, stating that it would give PC users a choice between Apple’s software or Microsoft’s software. can give.

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“They said, look at this – we have this Dell desktop and it’s running Mac OS,” Dell reported. cnet. “Why don’t you license Mac OS?”

Dell told Jobs that it would pay a license fee for each PC sold with Mac OS, but Jobs responded that such a plan would undermine Apple’s own sales due to the PC’s low price.

Jobs’s counterargument was that Mac OS software would be loaded with Windows on Dell PCs and customers could choose the software – paying Apple for each PC sold by Dell, regardless of which Mac OS customers used. Or not.

“The royalties he was talking about would be hundreds of millions of dollars, and the math just wasn’t working, because most of our customers, especially large business customers, didn’t really want the Mac operating system,” Dale remembered.

“Steve’s proposal would have been interesting if it were just us saying, ‘Okay, we’ll pay you every time you use Mac OS’ – but every time we get to pay him. was not Use it… well, good try, Steve!”

Jobs also, reportedly, will not guarantee future access to Mac OS “even on the same bad terms,” ​​meaning users on Mac OS may struggle as the software evolves. Apple did not respond independent Request for comment ahead of time of publication.

“It could have changed the trajectory for Windows and Mac OS on PC,” Dell says. “But apparently, they went in a different direction.”


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