“Diana,” a new musical about the pagan but ill-fated British princess, managed to get through nine preview performances before Broadway closed last March.
Now, after a year, an epidemic, and an Oprah interview, the show is ready to try again with a new strategy and a new context.
In the first for the Broadway show, a filmed version of the stage production will begin streaming before the musical opens. “Diana,” which was shot in an audience-less Longcare theater in September last week, will begin streaming on Netflix on October 1, and then resume on Broadway two months later on December 1.
The makers of the music announced on Tuesday that they intend to open on December 16, which is 625 days since originally scheduled, but an epidemic-postponed, opening night. Producers are now putting their Broadway tickets on sale, and are relying on the Netflix film, which will feature an open-ended run, sparking interest in stage production.
“I think people will watch the film and say, this is a show I want to see in person,” said Frank Marshall, a leading filmmaker who is one of the major producers of music. Another major producer, Broadway veteran Beth Williams, admitted that the plan included a “slightly more complex rollout”, but “we feel this is an incredible opportunity to put ‘Diana’ in front of a global Netflix audience, and Then they have the opportunity to see it live. “
Broadway, of course, remains closed in an attempt to stop the spread of coronoviruses, and the producers hope that most full-scale plays and musicals will not attempt to start performing after Labor Day. “Diana,” which carries forward the life and death of the Princess of Wales, who was Prince Charles’ first wife, is one of the first shows to stamp on sale and choose a specific date for Target’s opening.
The scheduling, Marshall said, was an attempt to predict how the country’s post-pandemic would unfold again, and is trying to coordinate the two projects to strengthen them. “We wanted to make sure that our marketing plans align,” he said. “I’m very optimistic about the decline, both for the film and for Broadway.” (A spokesperson for the show declined to say how much Netflix paid for the streaming rights.)
The musical, featuring Jenna De Waal in the title role, is directed by Christopher Ashley and choreographed by Kelly Divine, who previously collaborated on “Come From Away”; It was written by Joe DiPietro and David Bryan (Bon Jovi keyboardist), who created the Tony Award-winning “Memphis”.
Through virtual and in-person work, the show, which had a pre-Broadway production at the La Jolla Playhouse, was quickly revised into an epidemic. The producers said they do not expect further revisions, and expect their cast to remain intact.
Diana has remained a center of public attention since her death in a car accident in 1997. But her story also has a contemporary sequel, as her younger son, Harry, and his wife, Meghan, stepped away from their royal duties, and, in an interview this month with Oprah Winfrey, stated that “my biggest concern Repeating the history. Myself. “
The life of Diana’s children is not the subject of the new show. “You see Diana became a mother, but her children are not into music,” Williams said. “We’re telling the story of a complicated wedding, and at the same time we’re telling a coming-of-age story, and we’ve always seen it as a celebration of Princess Diana, whose legacy will last forever.”
The producers said they do not yet know what kind of safety protocols may be required for cast, crew or ticket holders in in-person production. Will there be an opening night party? “There will be a celebration,” Williams said. “It will be known very soon what will look like.”