‘Don’t Be That Guy’ – A Powerful New Campaign Tackles The Way Men Perceive Women

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Finally, an initiative that aims to change how men – not women – behave.

Police Scotland has launched a new campaign video that aims to tackle sexual violence against women by changing the way men act.


Released Tuesday, the initiative titled ‘Don’t Be That Guy’ addresses common behaviors that often make women feel uncomfortable.

A series of male actors talk to the camera and ask, “Ever called a girl a ‘doll’?”, “saw a woman on the bus” or “told my partner, ‘I’ll do that'”.

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It challenges the way some men compliment women “and then wonder why they didn’t get a thank you”, thinking they’re doing something for men, wearing unwanted socks or “crime-trip women”. send.

The other cast in the video asks: “Do you ever get three shots of him in a row hoping you’ll get him one shot?

“Then what? Tucked her in a taxi, and took her back to him?”

“Most people don’t look in the mirror and see a problem,” the video ends, “but it’s staring us in the face. Sexual violence starts much earlier than you think. #DontBeThatGuy.”

The campaign is triggered by growing concerns about the safety of women in the UK.

The kidnapping, rape and murder of Sarah Everard at the hands of a then-serving police officer has raised concerns that women might I no longer trust the police force.

The Metropolitan Police’s response in recent weeks has made it even worse, as officers have recommended women “flag off the buses” if they fear an officer, or call the police to investigate. Whether there is a certified officer or not.

The government has also refused to make misogyny a hate crime.

Deputy Prime Minister Dominic Raab later found himself in hot water when he failed to define what misogyny actually meant.

Police Scotland’s campaign has received overwhelmingly positive feedback online – including from Scotland’s First Minister Nicola Sturgeon – as men are finally being asked to consider their own behavior regarding male sexual rights.

Don’t Be That Guy has explained: “We want to reduce sexual violence. We want women to feel safe.

“Guys: We can make a real difference in our attitudes and behaviors, at home, at work, and by socializing with our peers.”

Help and Support:

  • rape crisis Services for women and girls who have been raped or experienced sexual violence – 0808 802 9999
  • Survivor UK Provides support for men and boys – 0203 598 3898

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