- Emma Radukanu’s US Open win has given her a one-way ticket to the big time
- A few days later, the teenager became an overnight star by attending the Met Gala
- Seven-digit deal rumored to be Tiffany & Co brand ambassador
- People like Adidas and Uniqlo also want him, and his career earnings are £1bn. can reach
Max Eisenbud, ‘Super Agent’ to some of the highest-paid players in history, answers mail on sunday Call the second ring, even though it’s been the busiest week in his stellar marketing career for years.
The vice president of talent giant IMG, the 49-year-old father of two, is speaking from Florida just days after Emma Radukanu – one of her clients – surprised the world by winning the US Open at age 18 as a qualifier. , without dropping a set.
The teenager from Bromley, Kent, is one of the most popular properties in the sport, and one of the brightest British global prospects in generations.
Emma Radukanu could become a billionaire through her tennis career as brands fight her
The 18-year-old superstar attended the Met Gala wearing Chanel and Tiffany & Co.
Sponsorship and PR experts estimate that she could earn anywhere from £100m to £1billion over a long and successful career. Imagination? Maybe not.
The Mail on Sunday learned that her two current endorsement deals with sportswear giant Nike and racquet supplier Wilson, combined are worth only £100,000 a year, and both are running on one-year contracts.
Industry sources expect these to either be refurbished soon for at least 10x more, or be replaced by rival brands.
British sportswear firm Castor, who has deals with Andy Murray, Formula One’s McLaren, the England cricket team and football to name a few, with Wolves, Newcastle and Rangers, is keen to talk to Radukanu. With Nike in pole position and Adidas making the rounds, Eisenbud is in a seller’s market.
Want to talk to Eisenbud about Japanese clothing brands Uniqlo, Aston Martin, Chanel and Lacoste as well as several cryptocurrency companies and jewelry firm Tiffany’s, one of dozens of global brands in the fashion, automotive, soft drink and beauty sectors. and company
Radukanu’s stunning US Open win, without losing a set, propelled him to stardom overnight
Uniqlo, which sponsors tennis great Roger Federer, among brands keen on Radukanu
Radukanu wore Tiffany during her US Open win and again at the glamorous Met Gala last week, when she wore Chanel.
A seven-figure deal is rumored for Tiffany to become a brand ambassador, and insiders say the ad will be worth £5m or more in the next year ‘within months’, depending on whether she and her consultants What do you want to do’.
That’s where Eisenbud comes in. He was instrumental in helping former multiple Grand Slam winners Maria Sharapova and Li Na make tens of millions of pounds per year in their business days.
MoS asks Eisenbud if he can take the time to talk. He hesitates before politely replying: ‘Not really.’
We say that we know how busy he will be, but can he at least put it in context to what extraordinary attention Radukanu has had. He says, ‘I appreciate that you guys are so interested. ‘But I can’t.’
Is it true, at least, that he’s working his way through dozens of proposals, each worth several million pounds? He stops. He says, ‘I can’t comment right now. ‘But thanks for the call.’
Radukanu will have to keep winning Grand Slam titles to retain sponsorship
And in short, this is why Eisenbud is so trusted by Radukanu to do the right thing. A source who knows her and the way IMG handles her biggest names tells MoS: ‘A Grand Slam title doesn’t guarantee Emma anything in terms of longevity, so IMG has zero role in any promotion. Will fulfill They would be doing the opposite.
‘Talking of millions and billions won’t help Emma, or any rising star. Max will be doing what he needs to do to talk him down.
‘And in the end, you don’t make progress in this industry by talking about business. You make it by putting it into business.’
Conrad Voycek, lead sponsorship specialist for sports analysis at GlobalData, predicts: ‘Emma will have signed several lucrative deals before the start of the Australian Open in January. The period between the US Open and the Australian Open is the traditional time to sign deals.
‘Leisure clothing, sports, health, fitness and lifestyle brands are all of great interest. There is no one quite like him in British tennis with Andy Murray’s best days as him.
“What stands out in its favor is that it has been associated with three distinct and lucrative markets in North America, Europe and Asia because of its heritage. This takes his earning potential off the charts.
Radukanu’s international background has made him a true worldwide star after his success.
Radukanu was born in Toronto, Canada to a Romanian father and Chinese mother, raised in Kent and made his breakthrough in New York. She is already garnering a huge number of followers in China. A post by Mandarin on Chinese social media platform Weibo garnered over a million views within seven hours on Friday.
Sponsorship consultant Nigel Curry said: ‘If Emma can win subsequent Grand Slam events, she will become the highest-paid UK female athlete of all time.’
The highest-paid player in the world is currently Japan’s four-time Grand Slam singles winner, Naomi Osaka, who has worked with Nike, Mastercard, Yonex, Louis Vuitton, Lewis, Nissan, Tag Heuer, Beats and Panasonic among others – as well. $5 million in prize money on court.
Radukanu had 400,000 Instagram followers before winning the US Open and is already closing in on Osaka’s 2.6m tally – surpassing his game in the same tournament.
A MoS analysis of tennis prize money indicates that if Radukanu had a long career at the helm between now and his early 30s, he could expect to make between £140m and £150m in tournament prize cash alone. Over several decades, prize money has increased by an average of nine percent annually. A single Grand Slam win worth £2m would now be worth over £7m by 2035.
Radukanu has a lot of potential, but perhaps the less said about him, the better, with Max Eisenbud leading the way. for now.