Ex-Tribune executive Dan Strauss hired to grow TheWrap

The former top digital executive at Tribune Publishing, who left last September, has landed as chief product officer of TheWrap, a Hollywood online news site.

Dan Strauss, based in Los Angeles, was senior vice president and general manager of entertainment and lifestyle at the Los Angeles Times beginning in November 2017, but remained with parent company Tronk – as the Tribune was briefly known – when the LA Times was In the process of being sold to Dr. Patrick Soon-shiong.

He debuted as TheWrap’s first Chief Product Officer on June 1.

The fare comes as TheWrap battles Penske Media’s 800-pound gorilla, which owns TheWrap’s once bitter online rival, Deadline as well as major trades, Variety and The Hollywood Reporter.

Founder and editor-in-chief Sharon Waxman said Strauss will be accused of increasing membership, developing new products and seeking license and partnership deals as the company rebounds from COVID-19, which shut down much of Hollywood.

Sharon Waxman, founder and editor-in-chief of TheWrap
TheWrap founder and editor-in-chief Sharon Waxman said Dan Strauss would be accused of increasing membership, developing new products, and seeking licensing and partnership deals.
TheWrap. Getty Images for

Earlier in his career, Strauss spent nearly three years under his previous ownership as the digital general manager of The Hollywood Reporter/Billboard from 2013 to 2016.

“After successfully overcoming the challenges of the pandemic year, TheWrap has entered a new phase of growth,” said Waxman, who launched the company in 2009 with the support of Starbucks founder Howard Schultz.

It did not disclose financial information, but said the company is no longer in investment mode and is making a profit.

“Dan is a key element of that growth strategy and an important addition to our top management team,” she said.


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