Exclusive: Squid Game is Netflix’s ‘biggest ever’ series launch

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The dystopian series, in which contestants who are in desperate need of money play deadly children’s games to win cash prizes, have been viewed by 111 million accounts since debuting on Netflix on September 17.

To give that number some context, Netflix announced earlier this year that 82 million households watched “Bridgeton” in the first 28 days following the start of Christmas. “Squid Game” exceeded that number in a short time.
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The series is ranked number 1 on Netflix’s Top 10 list in 94 countries around the world. It is the platform’s first Korean series to reach number 1 in the United States.

The numbers speak to the sheer size of the “Squid Games” popularity and the speed at which it took off. But Netflix — and all streaming services’ — ratings data comes with some important caveats.

For starters, these numbers are from Netflix (NFLX) It has not been revised by itself and any external source. Also, that 111 million figure doesn’t mean that everyone watched the series from start to finish. This is based on a metric of Netflix accounts that watched at least two minutes of series.
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Despite Netflix’s often opaque accounting about the popularity of its shows, the important context is that the streaming giant’s competition is increasing by the day, and “Squid Game” suggests that Netflix remains on top for a reason. Is.

For investors, Wall Street will likely remain happy as long as Netflix continues to add subscribers. The “squid game” has impressed enthusiasts in a significant way, and buzz is the best tool to attract new customers and keep existing ones happy. The series has also earned rave reviews, receiving a 91% score on Rotten Tomatoes.

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Like many top streaming series, “Squid Game” has become a pop culture phenomenon. The series has spawned memes and even Halloween costume ideas.

The success of “Squid Game” speaks to Netflix’s ability to create a worldwide hit. Netflix has 209 million subscribers and the company has worked to reach audiences globally.

“When we first started investing in Korean series and movies in 2015, we knew we wanted to create world-class stories for core K-content fans in Asia and around the world,” said Netflix of Content for Asia Pacific. Minyoung Kim, Vice President of , except India. “Today, the squid game has broken beyond our wildest dreams.”

“‘Squid Game’ gave [Netflix] More confidence that our global strategy is headed in the right direction,” Kim told Granthshala.

— Granthshala’s Liz Kang contributed to this report.

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Credit : www.cnn.com

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