Facebook said on Wednesday that it would prohibit people and publishers from sharing links to news articles in Australia in response to proposed legislation in the country, requiring tech companies to pay publishers to link to articles on their platforms it occurs.
The decision came hours after Google announced that it had decided to award Rupert Murdoch’s News Corp a contract to publish its news content in a three-year global deal to ensure that news Was a part of the deals made with media companies in the days of. Remain on your services.
Facebook Australia and New Zealand managing director William Easton said in a statement about Australia’s law, “The proposed law basically misstates the relationship between our platform and publishers, which is used to share news content.” Use. ” “This has left us facing a tough choice: an attempt to follow a law that ignores the realities of this relationship, or to stop allowing news content on our services in Australia. With a heavy heart, we are choosing the latter. “
Facebook’s decision is one of the reasons for the long-standing deadlock between tech companies and news publishers, who have been arguing for years that they are not substantially compensated for articles and other content that generate advertising revenue for technology companies. Tech giants pushed back, stating that they are conduits for content only and that the proposed legislation in Australia is untenable.
Still, Facebook continues to invest in other areas of news, including expanding its Facebook News tab – a paid partnership program dedicated to showing curated news articles inside the mobile app – more For countries and payment partners. Last month, Facebook launched its News Tab service, unveiling a slate of new partnerships with major British publishers in the UK.
Although Google reached an agreement with news publishers, Facebook has positioned itself as having a fundamentally different relationship with them. The social network has said that it has helped the media industry to a great extent, and that publishers will not be able to increase their revenue without Facebook’s help.