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The chief executive officer of an Atlanta-based financial firm was among four people killed Friday afternoon when a small plane crashed at DeKalb-Peachtree Airport in Georgia shortly after takeoff.

Jonathan Rosen, the 47-year-old CEO of Entire Global Companies, was piloting the plane when it crashed. Atlanta’s Granthshala 5. Granthshala 5 reported that the others killed in the crash were identified as a 14-year-old member of Rosen’s family, a friend of the teen and another family friend. No one was alive.


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The single-engine Cessna P210N caught fire and at least 15 DeKalb County firefighters stationed at the Atlanta-area airport responded, Atlanta Journal-Constitution informed of.

Rosen also led Jonathan Rosen Family Foundation, a charity that supports financial-literacy programs for students.

Photographer Keith Berry, who reported at the scene, said the tragedy happened “very fast.”

Jonathan Rosen.  (Jonathan Rosen Family Foundation website)

“It crashed … and I don’t know if it was just a hard landing, but it flipped and then caught fire,” Berry told Granthshala 5 Atlanta.

“The plane just came and landed and it jumped a little, and when it took off, it turned on its side,” he said.

according to this Website, With an average of 209,000 annual takeoffs and landings over the past three decades, the Atlanta area has the second busiest airport in Georgia, after Hartsfield-Jackson.

There was no word on the cause of the accident; The National Transportation Safety Board is investigating.