EE has revealed that at this year’s Glastonbury Festival, music fans are using more data during the event than ever before.
The mobile operator said more than 182 terabytes of data were used during Glastonbury’s five days – the equivalent of viewing 7.
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2 billion Instagram posts – which was a 76% increase over the previous record set during the previous festival in 2019.
EE is the festival’s technology partner, which saw the headline of Billie Eilish, Sir Paul McCartney and Kendrick Lamar, with Diana Ross performing in the traditional Sunday Legends slot.
According to operator data, 3.4 million calls were made by attendees during the festival – up 200,000 from 2019 – and about 12,000 people used EE Recharge tents to recharge their phones with batteries.
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The firm said the official Glastonbury app it helped develop, which allowed users to create personalized line-ups, has been downloaded 193,000 times.
According to the app, Diana Ross was the most popular artist, with 53,000 users adding her to their schedules.
Pete Jevons, EE’s Director of Marketing Communications, said, “With so many new and exciting ways for festival goers to share their Glastonbury experiences with friends and family, it’s no wonder that every year we Let’s see the demand for data increasing.”
“This legendary festival is one of the most exciting places on the planet for music lovers, and our data shows that people are as eager as ever to use our technology to make the most of their time at Worthy Farms.
“It makes us all really proud to see how many people benefited from this ability to plan their line-ups and capture their favorite artists.”
Credit: www.independent.co.uk /