Industry experts have given their feedback on the launch of the company’s new Pixel 6 and Pixel 6 Pro.
oogle’s Pixel 6 smartphone has industry experts divided over whether the new device can challenge the mobile giant Apple and Samsung.
The company says that the Pixel 6 and Pixel 6 Pro have been given a new camera system, bigger battery and Google’s own Tensor processor powered by AI, to make them faster and smarter than previous handsets.
Ru Bhikha, mobile specialist at Uswitch.com, said the updates to this year’s line-up were impressive enough to make consumers turn their heads.
“In a world where every smartphone looks the same, the Pixel 6 dares to try a different design and make its camera setup look like wraparound shades,” he said.
“The camera of the pixel range has always punched above its own weight, but here’s another upgrade as the arms race continues with smartphone photography. Google Even made the bold claim that it is the world’s most advanced smartphone camera.
“Both the Pro versions of the Pixel 6 have a 50MP main sensor – a big step up from the 12MP offering of the iPhone 13 Pro, and the potential to improve the camera’s low-light performance.”
Mr Bhikha said the pricing – £599 for the Pixel 6 and £849 for the 6 Pro – was competitive against its rival, particularly the iPhone.
“Google continues to provide great value for money with a budget-friendly option with the more premium Pixel 6 Pro, which costs less than Apple’s premium handsets,” he said.
“Google’s deep pockets mean it can offer high spec devices for a reasonable price, which means its phones must be well-suited to compete for pride of place in consumers’ pockets.”
But Ben Wood, chief analyst at CCS Insight, said he thought Google would still struggle to convince users to switch to the Pixel.
“When it comes to Apple, I can’t even consider the Pixel for loyal iPhone owners,” he said.
“Even Samsung, with billions of investments in brand building, with a stellar lineup of Android phones, struggles to blame Apple owners. The Pixel is Google’s own ecology rather than the iPhone’s game-changing competitor. Tantra has a competitor.
“The Google Pixel team undoubtedly aspires to take on Apple’s iPhone or Samsung’s flagship Galaxy devices, but the reality is that Apple and Samsung have decades to build their brands, distribution and consumer loyalty.
“There are still a significant number of consumers who do not know that Google makes phones or, in some cases, that Android is a Google product. Google is going to have to spend a small fortune on marketing to move the needle if it wants to be a major smartphone player, as Huawei has done in the past.