Honda is yet to reveal any parts of the Prelude all-electric SUV, but the company has already set a sales target for the model. The automaker expects to sell 70,000 units of the Prologue when it goes on sale in 2024.
In a release, the company said that it will launch additional battery electric vehicles (BEVs) based on its new e-architecture platform, which is currently under development.
In addition to the prelude, these new models are projected to push Honda’s BEV sales by 500,000 by 2030. The automaker is focused on achieving 100 percent zero emissions vehicle sales in North America by 2040, with the marker reaching 40 percent by 2030.
“Launching our first volume BEV in 2024 is the start of an exciting new direction for Honda,” said Dave Gardner, Executive Vice President of National Operations at American Honda Motor Company, Inc. We are working with our dealers to plan the transition. From selling primarily gasoline-powered vehicles to selling 100 percent electric vehicles by 2040.”
These goals, Honda set out, are “dependent on fair and equitable access to state and federal electric vehicle (EV) incentives intended to encourage American consumers to purchase electric vehicles”. As EVs gain popularity, reduced sales and tax incentives apply to only the first 200,000 EVs sold by an automaker. Tesla and General Motors’ credits have already dried up.
A freshly marked budget reconciliation bill, issued last week by the House Ways and Means Committee, could pave the way for up to $12,500 in tax credits for EVs given to companies that produce vehicles in union shops. with special monetary considerations.
Like its Clarity sedan, Honda will focus on selling the Prelude in the areas of the US where it is most beneficial to the company’s carbon compliance footprint, focusing on California and other zero-emission vehicle (ZEV) states.
As soon as the challenges of BEV infrastructure are met, Honda hopes to make the prelude to a wider audience.
Apart from the charging infrastructure, automakers also need to remove the hurdle of convincing buyers to buy EVs. EVs currently make up less than 3 percent of the market, but there’s light at the end of the tunnel for automakers, explains Tyson Jomini, vice president of data and analytics at JD Power.
“EV sales continue to grow, with a retail share now at 2.8 percent versus 2.0 percent for the same period in 2020. The majority of this growth is new models, such as the Ford Mustang Mach-E and Tesla Model Y, which have modestly priced and The type of vehicle American consumers want: SUVs.
“The increasing share from here will be a combination of more automakers offering more EVs in more segments and body types, such as pickups and three-row crossovers, as well as greater investment in charging infrastructure. All of this may still not be enough, however. Can,” she said.
Automakers are also finding it difficult to convince buyers in rural areas and densely populated cities who live in apartments to make the switch. “Many people who do not have homes or do not have frequent access to chargers or who drive long distances, which many American drivers face in their commute, meet the goal of widespread adoption. There can be a tough sell to do, like 50 percent,” Jomini said, “the only thing we know is that EVs are coming from automakers. Finding customers for them is the biggest unknown.”