How Instagram ranks your story viewers

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When Instagram launched Stories in 2016, it changed the way users interact with and view content on the photo-sharing app—plus it raised a whole new question of who is viewing our profiles the most. .

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When an Instagram user uploads a 24-hour story, they can see a list of everyone who viewed it.

However, no one is entirely sure what the Instagram algorithm understands is who appears at the top of the list – and Instagram refuses to give an exact way to determine the top audience.


It has long been believed, with many hypotheses to back it up, that the top viewers who appear to be the ones who interact the most with your profile.

However, according to Instagram, this is not the case.

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While the app has not, and likely never will, reveal the exact algorithms that go into Story viewers, Julian Gutmann, Product Lead for Instagram Home, includes stories and feeds that explained ledge That it’s not what you think it is – your top audience isn’t following your profile.

“So the answer is, the people who appear on that list aren’t the people who stare at you the most — it’s really based on your activity and the people who are closest to you,” Gutmann said.

This means that viewing a profile often can be enough to promote an audience to the top of your list – even if you haven’t liked a single picture.

Instagram shows users a list of people who have viewed their story

The algorithm also reflects likes, comments, direct messages and other interactions on the app, and adapts to your habits – showing you the content you think you’ll want to see the most.

Outside of Instagram, your interactions on the parent app Facebook also play a part in pushing viewers to the top of the list.

Despite the explanation, people are still convinced that top story viewers are seeing that – not the other way around.

Feather redditVarious experiments claim to prove that the top five viewers are the people who view your profile the most.

But according to Instagram, users have more control over their top audience than they think.

This article was originally published in July 2018


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