How RiutBag’s is trying to put an end to back pack thieving

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heyOne evening in 2010, Sarah Giblin was getting off a plane in Berlin. or trying to. She got stuck in a queue of people going towards the exit but was temporarily blocked. The boy in front of him was wearing a backpack. He must have felt that she was too close to all his valuables, as he turned and looked at her and then took off his bag and took out his phone and passport and put them in his pocket. He didn’t trust her. She was angry with him but then began to feel that the person behind her was getting too close to her, so she took off her bag and placed it in front of her where he could keep an eye on her.

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“I had this dream of a whole line of people worried about the valuables they put in their bags.” And, in a moment of epiphany, she realized how the problem could be fixed—if only they were wearing a rucksack with the zipper facing inward toward the person wearing it, not the person in the back. And. Then again, until you could actually get away with the whole bag, there was no risk, no worries, no question whether or not you could trust the people behind you. “I thought it would make for a better world,” she says. “If only we had a bag like this, none of us would be stressed. Cities would be quieter places.” So she went looking for one such bag but it didn’t exist. So she decided to make one for herself. decided – and Riutbagh was born.


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