How these Latinx TikTok creators are filling a void and making history

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Rolling bucks is at the heart of learning Spanish and one of its most challenging trills, especially for those not regularly exposed to the language as a young child.

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The Houston native is part of a thriving Hispanic and Latinx creator community, which has garnered a huge following through videos that succinctly translate cultural traditions and history for a young and captive TikTok audience. A major factor in this increase has been Covid-19, which put millions of Americans out of work and scores of people in lockdown during the early months of the pandemic.

Kudji Chikumbu, director of TikTok’s creator community, said, “TikTok is a window to the world around us and the outside, and we’ve seen people from Latinx and Hispanic diaspora connect with each other on the platform through shared stories and experiences. ” Granthshala over email. “Over the past year, people have seen more of their friends and families in humorous, educational and entertaining videos from Latinx creators and have been inspired to join.”

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TikTok videos from Hispanic creators are also being consumed more than ever.

Since last year’s Hispanic Heritage Month, there has been an over 185% increase in the use of the TikTok hashtags #Latino, #Latina, #Familia and #Comida, which takes place from September 15 to 15 each year, according to data shared by Lasts till October. TikTok spokeswoman Cynthia Dew. Du said the hashtags #Latino and #Latina have garnered more than 62 billion views to date.

millions of those thoughts Castillo, who joined TikTok almost a year ago to share original Spanish and English songs, as well as covers.
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When she started making music, Castillo thought she would sing in English. Castillo told Granthshala that this changed after his family encouraged him to write records in Spanish after learning the language in high school.

“When it comes to Latinx or people like me who are learning Spanish, I have made it my job to bridge the gap between Spanish speakers and those who want to learn but have never taught. Gone,” she said. said.

imparting education

fernanda cortes Never thought she would be talking about Mexican volcanoes on TikTok.

At the start of the pandemic, Cortes first found herself scrolling through TikTok and noticed that there weren’t many videos on the history-making Latina she grew up learning from her mother, she told Granthshala. Two of them were women, María Felix, a 1940s Mexican film actress and Selena Quintanilla Pérez, the “queen of Tejano music” who was murdered in 1995 at the age of 23.

“I decided to honor these Latinas by creating my own chain and connecting with other young Latinas,” said Cortes, who lives in California.

Some of the women he has profiled are LGBTQ+ singers Chavela Vargas And Silvia Rivera, an advocate for the transgender and LGBTQ+ communities who participated in the Stonewall riots of 1969. Clashes between police and protesters outside the Stonewall Inn, a New York gay bar, inspired a generation of activists to form a civil rights movement.

“If I can help carry on the legacy of women who have inspired me and hopefully a Latina finds my video and sees someone they identify with and that might inspire them too So that’s exactly what I hope to achieve with my series,” Cortés said.

Fernanda Cortes discusses Mexican legends on his Tiktok account.

Cortés, who is 22 years old and originally from Guadalajara, Mexico, recently debuted a series of videos where she discusses various Mexican legends and stories. One was about Aztec legends around Popocatépetl and Iztacihuatl, two volcanoes near Mexico City.

Cortes started her TikTok account in March 2020 and has since garnered over 500,000 followers and nearly 31 million likes. In about the same time, Matisse Azul Rainbolt has danced his way to nearly 1.1 million followers and 26 million likes.

Of all the goals the 20-year-old Rainbolt set for herself as a young woman, playing the sport was not one of them.

Those goals were making people smile and sharing their Hispanic culture and dance, specifically the belli folklorico, “folklore dance” in Spanish, she told Granthshala over email.

He is in one of Rainbolt’s most popular videos since he launched his TikTok in April 2020 dance in costume From different parts of Mexico including Jalisco, Yucatan and Veracruz.
Matisse Azul Rainbolt dances in costumes from Jalisco, Yucatán and Veracruz, Mexico.
In other videos, Rainbolt, whose grandparents are from Chihuahua, Mexico, choreographed famous folktales such as “Huizache.

“It’s a wonderful feeling to know that so many people support Mexican culture. I can remember many times in elementary, middle and high school where I was mocked for performing folklore or wearing traditional dress while dancing The TikTok community had an incredibly positive response to my video, which makes me and other Hispanics feel loved and welcomed,” she said.

a perfect union

At the heart of why Hispanics find themselves drawn to TikTok is the importance of the online community over personal identity and direct social interaction, said Alcides Velasquez, an assistant professor in the Department of Communication Studies at the University of Kansas.

The Hispanic community focuses its social media interest in apps that allow the creation and consumption of visual content, said Velasquez, whose research includes social media and political activism and participation among Latinos in the US. Is.

“These types of applications and the content shared through them have become an important part of how members of different social groups identify themselves,” Velasquez said via email.

The company said one of the ways TikTok has helped Hispanics show their identity is through specially made stickers such as taj, cayenne and avocado, which creators can place on top of their videos. this year also tiktok launched A series of live videos featuring Latinx producers celebrating themes such as “La Comida” to “La Cultura Pop”. the company said.

One hashtag that TikTok has endorsed over the past two years, and that captures the heart of Hispanic culture, is #FamiliaLatina, or the Latin family.

Velasquez said the importance of family and its impact on social media habits cannot be underestimated.

“In terms of how Latinos are introduced to Latino culture, the family remains the most important source,” he said.

Among Hispanic TikTok users, 24-year-old Gypsy Rodriguez truly understands how important family is.

Rodriguez runs a Tiktok account moda2000, which is named after gown shop Owned and operated by Rodriguez and his family in Anaheim, California. The business is perhaps best known for selling the ornate quinceanera clothing worn for a coming-of-age ritual in some Hispanic cultures, symbolizing a girl. entry into womanhood.

The centuries-old quinceanera tradition began as a ceremony of introducing girls to society on their 15th birthday and indicating that they were ready for marriage.

“Due to social media, Quinceanera festivities have become more popular that now, more than ever, girls are deciding to have a party and go above and beyond,” Rodriguez said. “It hasn’t been an easy process [or] travel, but it has been rewarding because everyday when we come to work we get to light someone’s face, make their dreams come true, and most importantly, celebrate their culture with their families. Making memories with.”

money moves

A friend of Jesus Morales introduced him after he lost his job in early 2020 due to the coronavirus pandemic tiktok and a community Which will eventually change his life.
On August 24, 2020, Morales took $100 and donated it to a local street vendor After being inspired by TikTok user Viridiana Serrano, who made a name for himself through his videos by paying hawkers.

Morales, 24, is the creator of juixxe, a TikTok account launched in early 2020, where he shares meeting videos with vendors from around Southern California. He has 1.3 million followers and has since collected more than $130,000, which he has given to sellers, thanks to the generosity of TikTok users, he told Granthshala over email.

That support has also come from Tiktok itself.

Jesus Morales shares videos of himself meeting with vendors around Southern California.
Morales, whose family is from San Luis Potosí, Mexico, was included in the second group of the company’s Latinx TikTok trailblazers — a group of creators designated by the community for their creativity, passion for “the next generation of Latinx digital entertainment leaders.” done, and the authentic spirit,” the company said in a news release last month.

The company said TikTok has partnered with the Hispanic Heritage Foundation through #CreciendoconTikTok, a $150,000 grant fund aimed at uplifting 30 small Latinx businesses across the US.

Morales said the positive response to his video and the generosity of the TikTok community was a complete surprise.

“Street vendors have often been overlooked, but these videos shed light on some of their stories and their struggles,” he said.

He can be seen in one of Morales’ most-viewed videos Paying $20,000 to a Seller in cash.

He said the salesperson named Jesus was “harassed by a group of people late at night” and it broke Morales’ heart.

“I think the community that watches can relate to or connect with these vendors in a way,” Morales said. “The online community is extremely powerful and their support really shows the power of unity within a community.”

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Credit : www.cnn.com

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