How Tribe is fighting to end modern slavery with running and nutrition

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It started in 2012 at the 251km Marathon des Sables in Morocco. Three corporates from the city met while training to run six marathons one after another through the desert and realized that they all wanted to do something more meaningful with their lives. After several kilometers and events, the tribe was born, but at the time, in Morocco, they were simply young men with few obligations and a desire to push themselves to the limit. Then they began to find ways to push other people to the limit and most importantly, to raise funds to end modern slavery.

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“We loved the challenge and adventure and asked ourselves how we could top the marathon in the desert,” says Tom Stancliffe, one of Tribe’s co-founders, on Zoom from their offices in London. “The idea was, let’s see if we can do 1,000 miles. It felt natural, in a very uncontrolled way, to keep moving forward and pushing ourselves, and obviously, the fundraising element was huge.”

the answer was run for love, In 2013, Stancliffe, Rob Martino and Guy Hacking covered a distance of 1,000 miles (1,600 km) from Ukraine to Croatia, raising £240,000 to fight child trafficking in the process, and were joined several times by around 250 people. Since then, the Run for Love has become an annual memorial to the tribe’s list of events – which anyone can sign up for – taking place each year on various routes.


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