I’m A Celebrity fans are convinced they’ve seen a secret “feud” between Naughty Boy and Adam Woodyatt after the soap star took a sly dig at his campmate.
The soap star who played Ian Beale on EastEnders shocked fans when he made fun of Naughty Boy before his Bushtacker Trial.
The 40-year-old music producer has taken part in seven trials so far and some of his co-stars are getting disappointed,
On tonight’s episode, Matty Lee joins Naughty Boy’s trial after losing the Wishing Well Challenge.
His fellow campers boosted their confidence before the challenge and chanted simple pre-test chants.
Afterwards, Adam the Bush leads the telegraph room and reveals his predictions before the trial.
He added: “Sporty Boy is going to do fine – I’m not sure how Naughty Boy will.”
The “Snide and Smug” comment didn’t go down well with fans, who were quick to call him out.
One wrote: “What was that @AdamWoodyatt. Naughty Boy has brought home 10/11 stars in his picks so far – except for the one he did with Adam last night!
“So I don’t know why Adam is being duped and duped. #ImACeleb.”
Another posted: “Adam looks very bitter, which means the naughty boy will not do well in the tests. Apparently he has forgotten all the tests where NB brought back several stars so that the camp is well Can you eat from? #ImACeleb”
A third said: “What is Adam talking about? As if the naughty boy hasn’t passed most of his trials and brought so much food to the camp.
“He doesn’t get much in one test and all of a sudden I don’t know what he’s supposed to do.”
“Really Adam? WTF is his problem seriously? Every test nb last night is back with a 10/11 star bar,” said another angrily.
Another flared up: “Adam’s a mug… ‘Don’t know if Naughty Boy’s gonna come back’
“You haven’t said that last six times naughty boy brought back the food you put in your stomach. #ImACeleb”
Viewers were also disappointed with Adam last night after the Sales of Hell Bushtacker trial.
ITV fans watched the moment Adam “bring out his inner Ian Beale” after a feud with Naughty Boy.
The trio were locked in a separate cell and the purpose of the trial was to open the locker in the third cell and bring 11 stars in.
Adam decides to drop some keys on the floor in the Naughty Boys cell.
The musician reported that he was slowed down as Adam kept dropping the keys on the floor.
He added: “That made it a little bit difficult… I had to see him at the mess.”
I tried my best”.
A shocked Adam was not impressed by Naughty Boy’s remarks and went to take a look at the musician’s chamber.
The soap star commented that he could easily see the stars on the floor – suggesting that his method didn’t slow the naughty boy down.
However, ITV viewers quickly noticed Adam’s reaction, with fans joking that Adam had merged into his BBC One character Ian Beale for a split second.
One wrote: “Adam totally ian beale hahaha…. funny as f***. #ImACeleb”
Another posted: “Adam unleashes his inner Ian Beale. #ImACeleb”
A third posted: “Oh Adam Woodyatt defo has some Ian Beale features. #ImACeleb”
“Adam is literally playing himself as Ian Beale, isn’t he?? Just less of a jerk. I’m almost convinced he threw those keys on purpose too,” suggested another.
Another addition: “Adam – Ian Beale. There seems to be no personality difference. #ImACeleb”
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