- The 21st season of the ITV show began at Gwyrich Castle in Wales on Sunday evening and lost 1.9 million viewers compared to the show’s launch last year.
- Overnights.TV’s Numbers, Show Maximum Audience at 9 Million Viewers
- Last year’s launch show peaked at 10.9m viewers in the first seven days of its availability and from the historic 14.3m on non-mobile devices
- Despite declining ratings, ITV scored the biggest Sunday nights of the year thanks to I’m a Celeb and An Audience with Adele, which garnered a peak of 5.4 million viewers.
The launch of I’m A Celebrity saw viewership drop by nearly 2 million, with a tuning peak of 9 million compared to last year’s 10.9 million viewers.
The 21st season of the ITV show began on Sunday evening at Gwyrich Castle in Wales and according to numbers from Overnights.TV, viewership was 9m – a drop of almost 2m from the beginning of last year, which aired on 15 November 2020 .
Despite the drop in numbers, the show, which aired from 9 am to 10.40 pm, remained the channel’s most-watched weekend program a year after achieving historic numbers for the launch night in peak lockdown.
ITV scored its biggest Sunday night of the year thanks to Episodes and An Audience With Adele, which earned a peak of 5.4 million viewers, the third highest rated show of the night – each show scoring 1m streams at the time of publication. with.
Gruesome: I’m A Celebrity’s launch saw a drop in viewership, with a tuning peak of 9 million compared to last year’s 10.9 million viewers.
Viewers peaked at 9 million last night, following last year’s dizzying numbers, undoubtedly aided by the nationwide lockdown.
After a peak of 9m, the brand new series garnered an average of 8 million viewers and 46% of TV viewing. The launch show was a hit with younger audiences, with 73% of all 16-34 year olds watching TV at the time.
Last year, an ITV press release detailed the show’s success, writing: ‘The new series of I’m A Celebrity Get Me Out of Here has broken viewership records for launch, the first episode of the show. has been viewed by 14.3 million people. ,
The show reached 13.8 million TV viewers with a 52% audience share in the first seven days of its availability. An additional 0.5 million viewers also watched via non-TV devices, totaling 14.3 million viewers.’
Starring role: ITV scores its biggest Sunday night of the year thanks to Episode and An Audience With Adele, which garnered a peak of 5.4 million viewers
Stars including Naughty Boy, Louise Minchin, David Ginola and Arlene Phillips made their way to the palace on Sunday night.
The first installment of the 21st series did not face overwhelming challenges as ten newcomers put themselves in a grueling experience.
Filmed for the second year in a row at Gwrych Castle, the campmates’ past lives of luxury soon became a distant memory as they engulfed themselves for three weeks in the castle’s surroundings and the Welsh countryside.
Here she is: Sunday Night Naughty Boys stars including Louise Minchin (pictured), David Ginola and Arlene Phillips star their way into the palace
Danny Miller was thrown off a cliff in the opening challenge when the series’ first challenge, Walk the Plank, was introduced after the first group – Lewis, producers Naughty Boy, DJ Snooki Shy and Danny – landed in a helicopter.
Ant said: ‘This year is going to be tougher than ever, with all the celebrities facing grueling challenges on their way to the castle to win the keys to the castle’, while the other option was the stars leading to the dreaded clink. did.
After several tasks, the stars were divided into their groups and went to their respective camps.
Unwell: Danny succumbs to illness on board a helicopter
I am a Celebrity 2021 line-up
claim to fame: Broadcaster and former BBC Breakfast host