“Immersive” Queen pop-up shop to open in London

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Featuring specific merchandise, establishments and programs

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An “immersive” pop-up shop dedicated to the Queen is set to open in London later this month, running until early next year.

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‘Queen the Greatest’ is described as a “dedicated experiential pop-up shop” and will feature a wide variety of items ranging from music, fashion and more.

  • Read more: Queen: 20 things you probably never knew about ‘Bohemian Rhapsody’

The shop will be located on London’s Carnaby Street and will open its doors on 28 September. It will be open till January 2022. Each month the store will change its theme, revolving through music, art and design and magic.


The visual installation will let visitors explore the Queen’s decades-long history, while watching new products released each week and events held in space. There will be limited edition music releases, fashion collaborations with Champion, Wrangler and Johnny Hoxton jewelery and lifestyle products.

Freddie Mercury and Brian May of Queen perform live in 1985. credit: Bob King/Redfern

In a press release, the Queen said: “We are delighted to be collaborating with Bravado on this project, which will be an exciting experience for everyone visiting and enjoying London. To celebrate the store’s five decades. Carnaby Street was the perfect place for this.

David Boyne, MD, merchandise company Bravado, said: “We are delighted to announce this innovative partnership with Queen. This project will add another cultural moment to their rich heritage and bring fans to the world’s most iconic and beloved bands. It will be a destination to immerse yourself in one’s music, style and spirit.

Meanwhile, Queen guitarist Brian May recently talked about his potential plans for a new solo album. “I think about it,” said May Gold mine About the possibility of making a new album. “And oddly enough, I think it’ll probably be important this time. Because I have enough ideas. And I have too many unfinished business.”


The star also revealed earlier this month that Queen is working on new music in the studio – although it hasn’t “hit the button the right way” yet.

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