Keeping up with the Koreans! How ‘hallyu culture’ became mainstream in the UK with Squid Game the most popular show on Netflix, BTS selling out Wembley in minutes and sales of gochujang soaring at Waitrose 

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  • South Korean food, fashion, music becoming popular in the UK
  • The Oxford English Dictionary adds 26 Korean words to its latest edition this week
  • Korean-made squid game set to become the biggest show ever on Netflix
  • Sales of Korean food staples are on the rise at Waitrose and Marks & Spencer
  • Duolingo sees 76% increase in new Korean learners since September

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Whether you’re tuning in to ‘K-drama’ like a squid game, listening to K-pop like BTS or enjoying kimchi with your dinner – chances are you’ve recently embraced Korean culture.

With food, fashion, music and even language becoming ubiquitous in UK life from the East Asian country, so-called K-culture is becoming so popular with Brits that the Oxford English Dictionary reported 26 Koreans in its latest edition this week. words have been added.

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Widely regarded as an authority on the English language, the OED said we are all ‘riding the Korean wave’ and embracing the country’s cuisine that has become ‘the epitome of calm’.

Waitrose and Marks & Spencer have soared sales of Korean food staples, while the Korean-made squid game is set to become the biggest drama ever on Netflix, within just three weeks of its drop on the streaming site.

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Last year, Parasite – directed by Bong Joon-ho – became the first non-English language film to win a Best Picture Oscar, while K-pop group BTS were hugely successful in the UK.

Among the words added to the dictionary is ‘haliyu’ which refers to the increase in international interest in South Korea and its popular culture, while ‘Korean wave’ means the same thing that was included in the update.

And the cultural reset is no accident, according to trends expert Brenda Gabriel, who believes the pandemic sparked a wave of interest with US and UK audiences spending more time on the Internet or watching streaming services loaded with Korean content. Is.

With food, fashion, music and even language becoming ubiquitous in UK life from the East Asian country, so-called K-culture is becoming so popular with Brits that the Oxford English Dictionary reported 26 Koreans in its latest edition this week. words have been added. Waitrose and Marks & Spencer have soared sales of Korean food staples, while the Korean-made squid game (pictured) is set to become the biggest drama ever on Netflix, within just three weeks of its drop on the streaming site.

Last year, Parasite – directed (portrayed) by Bong Joon-ho – became the first non-English language film to win a Best Picture Oscar, while K-pop group BTS were hugely successful in the UK.

Last year, Parasite – directed (portrayed) by Bong Joon-ho – became the first non-English language film to win a Best Picture Oscar, while K-pop group BTS were hugely successful in the UK.

TV & Film

‘The rise in popularity of all things Korean is not by chance. Since the 2000s, South Korea has established itself as a leading exporter of popular culture. The South Korean government promised to provide financial support to creative industries through subsidies and funding for start-ups,’ she explained.

‘The Korean Wave gained thanks to social media and online video sharing platforms such as YouTube, allowing Korean entertainment to reach a large global audience.

‘Streaming services such as Netflix have enabled the widespread availability of shows such as Squid Game, to be enjoyed by Brits thanks to subtitles.

‘South Korean TV shows or K-dramas as true fans call them, are entertaining, action-packed stories that are often only one season long which is perfect for those who don’t want to commit to endless episodes .

‘Undoubtedly, the pandemic has sparked a wave of interest with US and UK audiences spending more time on the internet or watching steamy services

Squid Game has been watched by millions around the world since its worldwide release on Netflix three weeks ago – making it the most-watched show of all time.

'With physical sales and downloads rebuking us or our fans for reaching No. 1, I don't know if that's right... it seems we're easy targets because we're a boy band, one -Pop act, and we have this high fan loyalty.'

‘With physical sales and downloads rebuking us or our fans for reaching No. 1, I don’t know if that’s right… it seems we’re easy targets because we’re a boy band, one -Pop act, and we have this high fan loyalty.’

K-pop girlband Blackpink - is currently one of the most successful pop acts in the world.

K-pop girlband Blackpink – is currently one of the most successful pop acts in the world.

cover girl!  Kiwi-Australian K-pop star Roseanne 'Rose' Park of Blackpink is making waves below with her first Vogue magazine cover

cover girl! Kiwi-Australian K-pop star Roseanne ‘Rose’ Park of Blackpink is making waves below with her first Vogue magazine cover

The controversial show tells the story of an alternate world where people pay their debts by competing in playgrounds with deadly twists and turns.

Streaming giant Netflix chief Ted Sarandos has confirmed that the squid game is expected to become the biggest show the network has shown, leaving Bridgeton behind.

What 26 Korean words have been added to the Oxford English Dictionary?

Bn chân – A small side dish of vegetables, etc., served with rice as part of a typical Korean meal.

bulgogi A dish of thin slices of beef or pork that is marinated and then grilled or stir-fried.

Manhwa – A Korean style of cartoons and comic books, often influenced by Japanese manga. Also: a cartoon or comic book in this genre

mookbang – a video, esp. is a livestream, in which a person eats a large amount of food and talks to the audience

samgyeopsal – A Korean dish of thinly sliced ​​pork belly, usually served raw to be cooked by diners on a tabletop grill.

Cheemake, – in South Korea and Korean-style restaurants: fried chicken served with beer

dongchimi – In Korean cuisine: a type of kimchi made from radishes and usually also containing napa cabbage, green onions, green peppers and pears, traditionally eaten during the winter.

gulby – in Korean cooking: a dish of beef short ribs, usually marinated in soy sauce, garlic and sugar, and sometimes cooked on the grill at the table.

hallu – increased international interest in South Korea and its popular culture, esp. As evidenced by the global success of South Korean music, film, television, fashion and food. Also: South Korean popular culture and entertainment only. Often as a modifier, as in the hallyu craze, hallu…

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