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“Saturday Night Live” saw a rise in ratings once again from a major celebrity domination. Most recently, it was mega-watt influencer Kim Kardashian West at the helm of various sketch series.

Season 47’s premiere on October 2, with actor Owen Wilson as host, drew a total of 4.9 million viewers compared to Kardashian, who pulled in 5.2 million viewers in total — according to a Nielsen report, 7%. increase of.

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When the audience demographic was broken down, Kardashian’s ratings rose 14% with people between the ages of 25–54 and 13% with people between the ages of 18–49 compared to the number of “SNL” premieres.

This comes as no surprise considering he has 258 million followers on Instagram and 70 million on Twitter. And those are just his personal handles. Kardashian also posts content on her SKIMS and KKW Beauty handles.

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‘Saturday Night Live’ premiere ratings nearly 50% lower than last year

Throughout the week, Kardashian has been posting frequent updates on her handle promoting her episodes and giving fans a glimpse of what goes on behind the scenes of the show.

The 40-year-old businessman said how many people watch his every move on social media compared to those who tune in to late night comedy shows.

“I’m used to 360 million followers watching my every move, and how many people watch ‘SNL’? Like 10 million? Tonight is just a chill, intimate night for me,” she said during her monologue. Even then she was oversteaming.

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Kardashian’s episode was compared to that hosted by billionaire Tesla CEO Elon Musk in May 2021. The controversial decision paid off with ratings. The episode was watched by an average of 7.3 million viewers, making it the third most-watched episode for season 46, which was hosted by Dave Chappelle And Chris RockAccording to Nielsen data.

(lr) Alex Moffat and host Kim Kardashian West during 'The Dream Guy' sketch on Saturday, October 9, 2021.

It should also be noted that Musk has over 60 million followers on Twitter and is constantly tweeting thoughts or updates about his companies.

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Kardashian and Musk’s appearance on NBC’s platform 8H and the buzz surrounding their debut on the show raises the question of whether “SNL” needs to rethink its hosting lineup?

Host Kim Kardashian as Shonda during the 'Lotto Drawing' sketch on Saturday, October 9, 2021.

More traditional figures in TV and movies such as comedian Keegan-Michael Key and actress Anya Taylor-Joy hosted last year and had the lowest ratings of the season, both receiving a 3.5 domestic Live + Same Day rating, per Nielsen number.

The star power and controversial nature of the host has appeared to directly affect the viewership.

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Eric Schiffer, a writer and leading expert on media and branding, told Granthshala News of the success of Kardashian’s episode, “If ‘SNL’ wants to remain relevant and successful in ratings, they need to harness the power of today’s social-driven stars.” must be understood.”

Host Kim Kardashian West during the monologue.

“The Kardashians and Musk represent strong forces within social media and both have extremely loyal followers,” she added. “The people in charge of ‘SNL’ bookings need to have social media superstars in the lineup or else face a rating bleed.”

Schiffer pointed out that “SNL” is about the host being entertaining and that talent is a “relative term”.

He added, “Find the right entertainer and the proof of that is the massive numbers on social media today. ‘SNL’ has a lot of talent to wrap around a host.”

Coming up this Saturday night host is Oscar winner Rami Malek.

A representative for Kardashian did not immediately return Granthshala News’ request for comment.