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The Springhill Company, the entertainment venture founded by LeBron James and his agent Maverick Carter, sold a minority stake that would value the company at $725 million.

Nike, Epic Games, Redbird Capital Partners and Fenway Sports Group all bought stakes in the company. The size of the stake was not disclosed. Epic Games is the company behind the popular video game “Fortnite” and Fenway Sports Group is the parent company of the Boston Red Sox and Premier League’s Liverpool FC James recently acquired a partnership in Fenway Sports Group.



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James and Carter will continue to be the majority owners of Springhill.

“Springhill’s mission is to empower greatness in every individual. We started this company with the tagline ‘More than an athlete’ that still defines everything we do today. We are athletes, artists, writers. , an incredible team of designers, musicians, and countless other makers. With this new group of investors who are the very best in their respective industries, we encourage our community and each and every creator to do their most inspiring work and fulfill their most ambitious dreams. are going to be empowering to achieve,” Carter said in a statement, via wrap.

Gerry Cardinale, Founder and Managing Partner, Redbird, said: “Maverick and LeBron have built an impressive media content platform led by a creative leadership team that has built a unique mission-driven brand. Our partnership with SpringHill allows us to collectively customize With scalable capital and a business building mindset, a mission that will continue a drive towards more diverse voices and greater empowerment.”

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James also added his voice to the announcement on Twitter.

Springhill most recently produced “Space Jam: A New Legacy” and is behind “The Shop” and “Uninterrupted”.

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The company was founded in 2020 by merging three other companies founded by James and Carter.