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Lego’s collaboration with Target has begun.

Target in October announced It will partner with Lego to release an exclusive, limited-edition collection of merchandise.


That collection, which includes nearly 300 items, launched on Saturday.

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Although some items are traditional Lego sets, the “Lego Collection x Target” includes plush toys, wrapping paper, apparel for children and adults, home decor, kitchenware, and items for pets, all inspired by Lego’s iconic bricks. Huh.

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According to an October press release, most of the items are under $30 and are exclusively at Target.

Prices in the collection start at just $1.50 for one Gift Bag, One of the most expensive items”Lego Maker Expert Gingerbread House Building Kit,” which costs $164.99.

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Other items in the collection include brick building set From $4.99. cost between Build a Holiday Tree and $119.99 for the “Art Project” kit. “LEGO Collection x Target” also includes children’s bean for $15, kids puffer coat $35 and up for adult puffer jacket for $60.

there are also dog and cat puffer Between $13.99 and $15.99 depending on size.

Although the collection was just released, some items have already sold out, including a set of four 40-ounce ceramic mugs until Saturday morning. other stuff, like “gingerbread man plush“Only one or two items are listed as having left.

In an October announcement, Jill Sandow, Target’s executive vice president and chief merchandising officer, said the retailer’s customers “love the Lego brick set.”

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“In fact, Target is one of the prime destinations for families when shopping for a brand,” Sandow said in a statement. “As we neared the holiday season, we saw an opportunity to join hands with one of our long-standing partners to create something truly special for our guests at a time of year when discrimination and Values ​​are paramount.”

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Sandow said, “As our guests continue to redefine their holiday traditions, our hope is that this collection will encourage them to make new memories this season and celebrate what matters most – family and Spending time with friends.”