Characterization of the good, the bad and the ugly, ‘Look of the Week’ There’s a series regular dedicated to unpacking the most talked-about outfits of the past seven days.
On Saturday, the “Euphoria” star took the phrase “hot off the runway” to a whole new level when she shared a photo in which she wore a dramatic floral look from Spanish fashion brand Lowe’s.
The gown, whose bodice is adorned with a giant white calla lily bloom made of enameled brass, hasn’t been ready to make its catwalk debut for nearly two weeks. The label’s creative director Jonathan Anderson wrote, “ICON Zendaya is wearing a small preview of Loewe SS2023, which is scheduled to show the collection in Paris on September 30. Clearly, it’s Zendaya’s dress – over 4.9 million People have liked it. Post in just 72 hours.
The reveal is a masterclass in fashion PR too: With 64 shows packed into a 10-day Paris Fashion Week schedule, brands will compete for attention. Thanks to a tantalizing teaser from the perfect starlet, Lowe’s is already at the fore.
Because of the powerful symbolism behind the various flowers, fashion’s obsession with flora has persisted for centuries. “After women, flowers are the most divine creations,” designer Christian Dior—who became famous from the gardens of his childhood home in Normandy, France—is often quoted as saying. And while floral remains a perennial trend in color palettes, prints and drapery, a more sculptural approach has often found its way into the couture collections of Chanel, Yves Saint Laurent, Jean Paul Gaultier, along with the designs of Moschino, Schiaparelli and Alexander McQueen. have found the way. and Dior, among others.
Dutch designers Viktor & Rolf showed off an extraordinary collection in 2015 featuring embroidery, richly pleated petals and wicker fascinators inspired by Van Gogh’s “Sunflowers.” In 2018, Moschino’s creative director Jeremy Scott turned Kaia Gerber and Gigi Hadid into giant ribbon-wrapped bunches of flowers, and other models wrapped in dome-shaped flower arrangements and matching headpieces—a presentation that seemed like Florence was similar to Pugh’s final form. Horror film of 2019 “Midsummer.”
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