Look of the Week: Zendaya is fashion’s flower girl in pre-release Loewe

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written by Leah Dolan, CNN

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Characterization of the good, the bad and the ugly, ‘Look of the Week’ There’s a series regular dedicated to unpacking the most talked-about outfits of the past seven days.

If ever anyone needed more convincing about Zendaya’s fashion influence—beyond her Vogue cover, Valentino’s campaign (as a global ambassador for the fashion house) and Titled the Youngest Recipient of the CFDA’s Fashion Icon Award – Look no further than the actor’s latest Instagram post.

On Saturday, the “Euphoria” star took the phrase “hot off the runway” to a whole new level when she shared a photo in which she wore a dramatic floral look from Spanish fashion brand Lowe’s.

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The gown, whose bodice is adorned with a giant white calla lily bloom made of enameled brass, hasn’t been ready to make its catwalk debut for nearly two weeks. The label’s creative director Jonathan Anderson wrote, “ICON Zendaya is wearing a small preview of Loewe SS2023, which is scheduled to show the collection in Paris on September 30. Clearly, it’s Zendaya’s dress – over 4.9 million People have liked it. Post in just 72 hours.

The reveal is a masterclass in fashion PR too: With 64 shows packed into a 10-day Paris Fashion Week schedule, brands will compete for attention. Thanks to a tantalizing teaser from the perfect starlet, Lowe’s is already at the fore.

Remember the “ready-made” sandals series from – known for its sculptural, surrealist designs in recent years Spring-Summer 2022 with cracked eggs, bottles of nail polish, and rosebuds in place of traditional stiletto heels? — The brand has long been inspired by nature. During this season’s menswear show, Anderson grew chia and grass on the surface of sneakers, pea coats, hoodies, and tracksuit bottoms in collaboration with Spanish bio-designer Paula Ulargi Escalona. The painstaking process required the garments to be placed in a poly-tunnel prior to the event, where they were regularly watered until they were worn by the models. Loewe also offers a florist service, with a physical store in Madrid selling artificially arranged bouquets called “LOEWE FLORES”.
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Because of the powerful symbolism behind the various flowers, fashion’s obsession with flora has persisted for centuries. “After women, flowers are the most divine creations,” designer Christian Dior—who became famous from the gardens of his childhood home in Normandy, France—is often quoted as saying. And while floral remains a perennial trend in color palettes, prints and drapery, a more sculptural approach has often found its way into the couture collections of Chanel, Yves Saint Laurent, Jean Paul Gaultier, along with the designs of Moschino, Schiaparelli and Alexander McQueen. have found the way. and Dior, among others.

Dutch designers Viktor & Rolf showed off an extraordinary collection in 2015 featuring embroidery, richly pleated petals and wicker fascinators inspired by Van Gogh’s “Sunflowers.” In 2018, Moschino’s creative director Jeremy Scott turned Kaia Gerber and Gigi Hadid into giant ribbon-wrapped bunches of flowers, and other models wrapped in dome-shaped flower arrangements and matching headpieces—a presentation that seemed like Florence was similar to Pugh’s final form. Horror film of 2019 “Midsummer.”

Anderson is now re-imagining the classical context in her own playful, understated way: she’s more costumed than garden, withdrawing the bouquet to focus on one, impossibly overgrown. The result is a dramatic gown you won’t get lost in. “Taken from a beautiful garden,” The actor’s stylist Law Roach wrote, On Instagram, “A lily named Zendaya.”




Credit : www.cnn.com

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