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Lush Cosmetics said on Friday it will deactivate its Instagram, Facebook, Snapchat and TikTok accounts until the social media platform takes action to provide users with a safer environment. The policy, which aims to raise awareness for consumer mental health, will be implemented in all 48 countries where Lush operates.

“The way in which the evidence against climate change was ignored for decades and concerns about the dire effects of social media were not acknowledged,” the retailer said in a statement. Lush, known for being leaders rather than followers, has now decided to address these serious issues and change their own practices rather than wait until others find out. Turns out there’s actually a real problem.”

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The company continued, “Lush will not ask its customers to meet in a dark and dangerous alley – but some social media platforms are starting to feel that no one should be encouraged to leave. Something has to change.” “The brand expects the platform to offer strong best practice guidelines, and hopes that international regulation will be passed into law. But Lush can’t wait – the brand will take its own action to protect customers from harm and manipulation while they experience I can. Trying to connect with the brand on social media.”

Meta under investigation by Coalition of States on Instagram’s impact on children

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In the meantime, Lush will continue to update its subscribers via Twitter, YouTube, Pinterest, and its own newsletter. The company has more than 900 stores worldwide, including 240 in the United States and Canada. In addition to Lush, Patagonia announced last month that it would boycott the platform over allegations that it prioritizes profits over user safety.

Although Lush previously tried to deactivate its UK accounts in 2019, the retailer noted that the brand’s compulsion to use the platform, combined with the fear of being lost, or FOMO, prompted it to return did. However, this time around, Lush said its resolution was strengthened by information released by “courageous whistleblowers,” referencing internal documents and testimony from Facebook whistleblower Frances Hogen.

Following Haugen’s revelations, US lawmakers came under fire from Facebook, Snap, TikTok and Google-owned YouTube executives in hearings over the impact of their platforms on teens and young children. Facebook, which has faced the most backlash, has also been investigated by a coalition of states over how it handles hate speech and misinformation on its platform and the impact of Instagram on children. .

Lawmakers in both the US and Europe have issued various legislative proposals about what social media regulation could potentially look like, but they are still being debated and corrected.

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American PlanMeta Platforms, Inc.341.06+3.81+1.13%
crackSnap, Inc.49.66-1.01-1.99%
GoogleAlphabet, Inc.2,922.40+6.76+0.23%

In addition to emphasizing the various claims against the company, Facebook CEO Mark Zuckerberg announced that the company would change itself to Meta as it shifts its focus to creating the Metaverse, a virtual reality space where users interact with each other in computers. can talk with. – generated environment. The company’s ticker symbol will change from FB to MVRS from December 1.