Lush deactivating some social accounts until platforms create safer environment

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Lush Cosmetics says it will deactivate its Instagram, Facebook, TikTok and Snapchat accounts on Friday in an effort to address consumers’ mental health challenges.

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The company says that the brand’s Granthshala presence on the platform will remain dormant until the platforms take action to provide a safe environment to the users.

Lush says it’s investing in new ways to connect and can still be found on Twitter and YouTube.

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The company says it previously tried this with Lush’s UK channels in 2019, but says more recent information has strengthened its resolve.

Facebook whistleblower Frances Haugen has said that Facebook prioritizes engagement and user growth over online safety.

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Documents from the former Facebook data scientist suggest that the social media giant is aware of the pitfalls of its products and has often done little or nothing to mitigate them.

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