Mercedes end controversial £4m-a-year sponsorship deal with Grenfell firm Kingspan after Toto Wolff apologised for their logo appearing on Lewis Hamilton’s car for the first time at Saudi Arabia Grand Prix

- Advertisement -


  • The Kingspan logo appeared on Lewis Hamilton’s Mercedes W12 last weekend
  • This provoked a major backlash as Kingspan products were used at Grenfell Tower.
  • Four years ago, 72 people were killed in a massive fire at Grenfell Tower in London.

- Advertisement -

Mercedes has ended its controversial £4 million-a-year sponsorship deal with Kingspan ahead of this weekend’s World Championship appearance between Lewis Hamilton and Max Verstappen, with a termination agreement to be announced on Wednesday.

The Irish insulation firm’s logo appeared for the first time on Hamilton’s Mercedes W12 at the Saudi Arabian Grand Prix last Sunday, following backlash from the public and politicians that Kingspan products were used at Grenfell Tower, where 72 people were killed . Massive fire that broke out four years ago

advertisement

Mercedes will remove the Kingspan branding from Hamilton’s car ahead of the deciding race in Abu Dhabi after several days of negotiations that included Grenfell survivors and the government.

- Advertisement -

Mercedes has ended its controversial £4 million-a-year sponsorship deal with Kingspan

Sources with knowledge of the discussion told sportsmail That the decision to scrap the lucrative multi-year deal was mutual, both Mercedes and Kingspan recognized that the sensitivity surrounding the Grenfell tragedy and the ongoing public inquiry into the disaster made it inappropriate to continue.

Mercedes’ move came less than a week after the initial announcement of the deal, which was billed as a sustainability partnership.

Team principal Toto Wolff apologized for any distress to the Grenfell Survivors Group and other bereaved relatives ahead of last weekend’s grand prix and has spoken to many of them personally this week.

Hamilton will be relieved of not missing out on one of the biggest races of his career as he seeks a win that would lead to a record eight world titles with the Kingspan controversy as an added distraction.

The 36-year-old attempted to distance himself from the sponsorship deal late last week, saying, ‘It has nothing to do with me.’

The Kingspan logo appeared on Hamilton's Mercedes W12 for the first time last weekend

The Kingspan logo appeared on Hamilton’s Mercedes W12 for the first time last weekend

Kingspan products were used at Grenfell Tower, where 72 people died in a tragic fire four years ago

Kingspan products were used at Grenfell Tower, where 72 people died in a tragic fire four years ago

Mercedes also came under considerable political pressure to act, with Communities Secretary Michael Gove urging them to think again last week.

“Deeply disappointed that Mercedes is accepting sponsorship from cladding firm Kingspan while the Grenfell inquiry continues,” Gove tweeted.

‘I will write to Mercedes to ask them to reconsider. The Grenfell community deserves better.

Kingspan’s K15 insulation was one of the products installed on the Grenfell Tower during its renovation.

In a statement issued last Friday, Kingspan said it played no role in the design of the cladding system at Grenfell Tower, where its K15 product constituted approximately five percent of the insulation and a substitute product in a system without Kingspan’s knowledge. was used as. was not in accordance with the rules of the building.

,

- Advertisement -
Mail Us For  DMCA / Credit  Notice

Recent Articles

Stay on top - Get the daily news in your inbox

Related Stories