Microsoft announces Xbox streaming stick and TV app for xCloud gaming

Xbox has quietly announced that it will be making a streaming stick that will allow gamers to play “on any TV or monitor.”

The news comes as part of an update to the Microsoft-owned video game giant, which was published ahead of the E3 conference.

The Streaming Stick might not be the only way Xbox wants to get more games into the hands of players, as it also says it’s working with “global TV makers to bring the Xbox experience directly into an Internet-connected TV without any problems.” Additional hardware can be embedded. Required except a controller.”

Microsoft’s head of Xbox Phil Spencer previously said that a dedicated app for game consoles could be coming to smart TVs and stream games directly, and it looks like it’s becoming a reality now.

This news was accompanied by the introduction of several changes to Xbox Game Pass: the company is working with telecommunications providers on new purchasing models such as Xbox All Access, encouraging payments over time rather than up-front of money. , is rolling out Game Pass Ultimate in Australia, Brazil, Mexico and Japan, and adding cloud gaming support directly to the Xbox app on PC.

Compared to Sony, which is struggling to provide players with a PS5 console due to a lack of a computer chip, Xbox is focused on its cloud gaming capabilities. The company also used this opportunity to reveal that cloud gaming on the browser will be available to all Xbox Game Pass Ultimate customers, whether they use Edge, Chrome, and Safari.

The Safari rollout is a way to bring the app to iPhones and iPads, where Microsoft has had difficulty launching its xCloud service.

Microsoft’s xCloud apps are also banned from the App Store due to Apple regulations that prevent separate App Store options on iOS. These rules do not exist on Android, where smartphone makers such as Samsung and Huawei operate their own app stores.

But during the legal dispute between Epic Games and Apple, emails surfaced showing that Microsoft had taken steps to try and get xCloud as an app in the App Store, resulting in Another cloud gaming app Shadow that was previously removed by Apple from the App Store. Microsoft condemned this behavior as a “bad customer experience”.

If Netflix were placed under the same restrictions as Xbox, Microsoft’s Vice President of Xbox Business Development Lori Wright said in the lawsuit, “Netflix will no longer exist today [on iOS]. They will effectively not have a list of services that can be delivered on mobile. Every TV show, every film will be a different application.”

Apple has defended these moves by arguing that it helped bring xCloud to the iOS web browser without benefiting from the service, claiming that its tighter controls on its App Store would have helped keep users safer than Android. is.


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