Nothing will stop the beer brand to win the attention and affection of consumers during the Super Bowl commercial break. And this year, Miller Lite is roasting a contestant by hosting a cheaper host for free beer whenever Michelo Ultra’s commercials play during big games.

Miller’s Beef with Milheb later stems from the promotion of its 95-calorie beer as a healthy alternative to Miller Lite’s 96 calories. But Molson Coors Pilsner is making the case that an extra calorie is worth it – and even makes all the difference. So when the Michello ad airs during Super Bowl LV on Sunday, Miller Lite fans are invited to type an 836-character URL into their search browser to score $ 8 for a signature six-pack. is.

Their reasoning? Miller Lite claims that “burning a calorie is as simple as writing a ridiculously long URL.”

Molson Coors Pilsner is making the case that one extra calorie is worth it - and makes all the difference.

Molson Coors Pilsner is making the case that one extra calorie is worth it – and makes all the difference.
(Via DOMINICK REUTER / AFP Getty Image)

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Miller Lite will share the money through Venmo, and will cap the contest on the first 5,000 entries, according to official Rules.

“For decades, Miller Lite has been known as an original tasting and less filling beer,” said Sophia Colucci, vice president of the Miller Family of Marketing. News release. “There have been many followers over the years. And yes, some others may have one less calorie, we know that everyone finds happiness in something that tastes great.”

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With Miller Lite “adamant” that football fans physically type the URL “to burn that single calorie gap,” the brand is making it difficult to copy and paste long URLs that will unlock the cheaper route . Instead, the Miller Coors brand for the time being as mere image-not-secret messages.

The competition ends on 7 February and ends at 9:30 pm CT, open only to residents 21 and older.