Netflix launches a FREE plan in Kenya, allowing users to access a quarter of its films and TV programmes on Android smartphones at no cost 

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  • Netflix’s new plan means Kenyans can enjoy Netflix on Android phones for free
  • But they only account for a quarter of the total content available on Netflix
  • Free plan available on Android mobile phones and has no ads
  • Netflix hopes the new plan will entice Kenyan users to sign up for a paid option
  • The streaming giant recently announced an upcoming expansion into gaming

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Streaming giant Netflix has rolled out a free subscription plan – but only for users with Android phones in Kenya.

The ad-free plan, which is now rolling out to users in Kenya, is part of Netflix’s efforts to get more users in the African market.

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When users sign up, no payment information is required – they just need to confirm that they are 18 years of age or older, enter an email address and create a password.

There’s a catch though – the free option only has one-quarter of the content that’s offered with a paid subscription.

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The shows that are included in the tier are ‘Blood and Water’, ‘Money Heist’, ‘Lupin’, ‘Dynasty’, ‘Bridgeton’, ‘Army of the Dead’, ‘The Witcher’, among others.

Netflix, which streams in more than 190 countries, has previously taken steps to boost usage in Africa, including paid-only mobile plans and partnerships with local telecom operators to make payments easier.

With 209 million subscribers worldwide, Netflix is ​​the world’s largest streaming service, but the African continent is seen as an untapped goldmine of users and one of its final frontiers in its bid for world domination. .

MailOnline has contacted Netflix about whether similar plans will be rolled out in other countries in Africa or for other continents.

If you live in Kenya, you can enjoy Netflix on Android phone for free. However, you will only have access to about a quarter of the total content available on the streaming site.

Netflix customers by region in 2023

North America – 77 million

Latin America – 25 million

Sub-Saharan Africa – 4 million

Middle East and North Africa – 8 million

Western Europe – 48 million

Eastern Europe – 9 million

Asia Pacific – 28 million

Source: Digital TV Research

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According to London-based industry forecaster Digital TV Research, the streaming service only has 1.4 million subscribers on the African continent – ​​a fraction of 13 million in the UK and 74 million in North America.

Digital TV Research predicts that Netflix subscriptions in Africa will grow to 15.06 million by 2026, up from the 5.11 million expected later this year.

It also projects Netflix to lead subscription video on demand services on the African continent with 6.26 million paying subscribers in 2026.

Netflix has been available in Kenya and other African countries since its massive international expansion in 2016, but the new plan suggests that Kenyan users haven’t tried it yet.

Kathy Konk, director of product innovation at Netflix, outlines the new plan blog post Published on Monday.

“At Netflix, we want everyone to enjoy the mystery of ‘Blood and Water’, the romance of ‘Bridgeton’ and the thrill of ‘Army of the Dead.

“We are now giving viewers in Kenya the chance to experience these stories for themselves – completely free of charge.

‘If you’ve never watched Netflix before – and not many people in Kenya have watched – this is a great way to experience our service.

‘And if you like what you see, it’s easy to upgrade to one of our paid plans so you can enjoy our entire catalog on your TV or laptop, too.

Konk said he expects that many people who like the free plan ‘like Netflix so much that over time they upgrade to a full, paid subscription’.

Kenyan users can create up to five free profiles as part of the plan, which come with personalized recommendations, parental controls, and profiles (including children) just like the normal paid plan.

However, some functions, such as the ability to download shows or movies, are not available under the free plan.

Digital TV Research predicts that Netflix subscriptions in Africa will grow to 15.06 million by 2026, up from the 5.11 million expected later this year.

Digital TV Research predicts that Netflix subscriptions in Africa will grow to 15.06 million by 2026, up from the 5.11 million expected later this year.

Shows that are not included in the free plan will be marked with a lock icon. Clicking on one of those titles will encourage the user to sign up for a payment option.

A company spokesperson told Reuters that non-paying Netflix subscribers in Kenya will not be counted in the total payments the company makes each quarter.

Netflix has experimented with free offers in the past. In 2020, it made films including some episodes of the series such as “Stranger Things” and “To All the Boys I’ve Loved Before” available worldwide at no charge via web browsers.

In July, Netflix published its latest earnings report, which revealed disappointing subscriber growth for 2021, and confirmed that it would be expanding into games in the near future.

The streaming giant reported a gain of just 5.5 million subscribers in the first six months of this year – its weakest number since 2013.

The earnings report shows it added 1.5 million customers during the April-June quarter period, lower than analysts’ expectations of 1.75 million, as well as 5.5 million for the first half of the year.

That’s slightly better than the modest growth of 1.5 million that management forecast after the service stumbled to a sluggish start to the year, but far below its growth rate in recent years.

Despite the slowdown, Netflix remains the world’s largest streaming service in an increasingly competitive field that includes Disney+, HBO, Amazon and Apple.

Netflix price hike history

May 2014Netflix announced an increase in its monthly fee for streaming movies and television shows from £5.99 to £6.99.

The price hike was immediate for new customers but was delayed by two years for its existing members.

But Netflix allowed subscribers to continue paying £5.99…

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