Robert Dias’ spoof ad from 2015 makes waves every time Christmas is just around the corner — and people seem to have fallen for it again this year.
A collection of DIY chain employees and customers speak directly to the camera for an ad and randomly announce their sexuality while promoting the store.
The first person on the screen says: “Hi, my name is Marcus, I work at Robert Dias and I’m gay.
I like to go out with my friends and play volleyball. I also love showing off our great range of Christmas gifts to my gay and straight clients. ,
Then another Robert Dias worker named James appears on the screen and announces that he is straight, loves boating and baking, as well as showing off all of the shop’s Christmas items.
The ad only gets better as random customers – gay, straight and bisexual – declare their sexuality while reaffirming their love for the hardware store.
It was accompanied by the hashtag #DyasComingOut when it was first shared online.
Even though it came out six years ago, not everyone is in on the joke, including actor Lawrence Fox.
However, not everyone has been so gullible.
This ad is actually a spoof of another 2009 spoof ad from the Red House furniture store in North Carolina.
This US clip begins by telling viewers that “we can” just get along at this particular furniture store, despite our differences.
Comedy duo Rhett and Link harmonize in the background of the clip (an element missing from the Robert Dias ad) while various staff members talk about their racial identities to the camera. And his love of furniture.
A man says: “Hi, I’m Richard, aka Big Head. I work at the Red House and I’m black.
“I love pumping iron and pumping furniture in people’s homes.”
Then her colleague says: “I’m Johnny, aka T-Engage. I work at the Red House and I’m white.
It goes like this, with random customers confirming their race and explaining how much they love the furniture store while occasionally shaking hands with Richard or Johnny.
Oh, and don’t forget Richard’s great line: “Look at this sofa. This is perfect for a black person. Or a white person. ,
This line is repeated in an ad for Robert Dias, when an employee says: “Look at this Christmas tree. It’s perfect for a gay man or a straight person.”