The deal also includes new broadcast rights for UEFA’s premium women’s football competition.
Qatar’s beIN Media Group said on Thursday it has signed a three-year renewal deal that will give its leading sports network, beIN Sports, exclusive broadcast rights for UEFA’s premium club football competitions in the Middle East and North Africa (MENA). Will keep
The deal includes broadcast rights to three European Football Association (UEFA) competitions – the UEFA Champions League, UEFA Europa League, and UEFA Europa Conference League – as well as new rights to UEFA’s premium women’s football competition, the UEFA Women’s Champions League.
“This is another major rights deal for UEFA to secure significant funding for the European football pyramid,” UEFA marketing director Guy-Laurent Epstein said in a news release.
“We are delighted to extend our trusting partnership with Media Group, whose sports network at MENA is second to none in the quality of programming and broadcast innovation. We make the UEFA Women’s Champions League such an important platform of exposure,” said Epstein. Happy to give too.
Under the deal, beIN will exclusively broadcast UEFA competitions in Arabic, English and French in all 24 countries in the Middle East and North Africa.
The agreement extends UEFA and BeIN’s 12-year partnership in this area. Already, beIN is the exclusive broadcaster of UEFA’s national team football tournaments, including all European qualifiers for Euro 2020, Euro 2024, the Nations League and the FIFA World Cup 2022.
Richard Vero, chief sports officer of beIN, said: “European football excites and inspires fans like no other sport in the MENA region – and no one in the world to bring UEFA content to fans, families and homes across the Arab world. There is no better broadcaster.” The media group said in a press statement.
“We look forward to continuing to provide the best of the world’s sport to our valued customers in the region, starting with the incredible spectacle of UEFA EURO 2020 starting next week,” Vero said.
The acquisition of the UEFA Women’s Champions League rights by beIN will fuel its B-inspired broadcast portfolio and corporate commitment to deliver a global platform that has historically been undermined by the major media.
beIN Media Group distributes and produces a myriad of sports, entertainment and major international programs in 11 different languages spanning five continents, 43 countries and Europe, North America, Asia, Australia and the MENA region.
The company’s flagship sports network, beIN Sports, holds the largest portfolio of sports rights of any global broadcaster, while its film studio Miramax has an extensive library of Hollywood blockbusters.