Britain’s new US Open queen Emma Radukanu now has jewelry to match, after naming Tiffany & Co. as her first sponsorship deal.
And it’s definitely a tussle of the iceberg, because the history maker, 18, is suddenly one of the world’s most sought-after sports personalities.
Raducanu won £1.8 million in prize money at Flushing Meadows, as the first qualifier to lift a major tennis crown in the Open era.
And now the endorsements will flow as smoothly as her forehands cross the court without losing a set to destroy all opponents at the US Open.
She said on Instagram: “So excited to be joining the iconic Tiffany & Co family as a House Ambassador.
“It’s been an honor to be able to wear these special pieces of jewelery over the past few weeks!”
The first British female US Open winner since Virginia Wade in 1968 has also been linked with luxury carmaker Aston Martin.
And it is clear that his tennis earnings will soon be eclipsed by advertising.
Tim Lopez, CSM’s director of global talent business, told Sky News: “From a financial standpoint she can’t give up.
“It has done more than enough to hold itself to fame and in the minds of the UK and I would argue a more global audience indeed.
“So the stage is set for that to really capitalize from a financial standpoint.”
Radukanu may return to tennis action at the Indian Wells Masters next month.