Reddit kills Secret Santa exchange – and users are livid

Reddit has announced its massive Secret Santa gift exchange, which every year attracted the attention of celebrities like Bill Gates, Jimmy Fallon and Snoop Dogg, is closing.

The event, which has taken place every year since 2009 and has resulted in the exchange of millions of gifts between hundreds and thousands of people, will end in 2021.

“We made the difficult decision to discontinue Reddit Gifts and focused more on enhancing the user experience on Reddit – including investing in the foundation of our platform and moderator tools, making it more accessible to people around the world and more accessible to people around the world. involves developing connectedness with each other”, Reddit said in a statement on its r/announcements subreddit.

The company will turn to resources to improve its ‘Karma’ rankings (points users receive for posting and commenting), a new video player, and recommendations instead – but he said it “hopes [the] The Spirit of Secret Santa” will continue.

The news has hit the Reddit community, with several top comments on the social media company’s post dismissing the announcement. “Translation – We weren’t making enough money to be worth the time and effort”, a user wrote.

“A great community project, swallowed up by the company, and now withdrawn and put down”, another pair, with Third decision of the company “An attitude of contentment and defeatism” and that “reddit isn’t as fun as it once was.” Reddit did not respond to a request for comment independent before the time of publication.

Secret Santa was not an idea originally born out of Reddit itself. Dan McComas, a systems architect from Alameda, California in 2009, A Secret Santa Subreddit Created Which quickly picked up traction. In 2011, Reddit acquired the project, and an external site two years later..

Although Reddit owned the project called ‘Redditgifts,’ there appears to be some tension between McCombs and the social media company. “I would again like to offer to fully handle redditgifts. You can keep all of it, I will even run your ads and you can keep all profits. I will pay for hosting, all development and support / Will do community work”, McComas said in the post under the declaration.

When asked by another user if he was willing to “give them back after killing your project for no reason”, McCombs replied that he[s] Doing things to make people happy”. independent McComas has been contacted for more information about the controversial decision.

Top comment on Reddit announcement with nearly 13,000 upvotes reads: “So you took someone else’s [sic] Project years ago, made some money from it and then killed it. Oh, is that so.”

During the coronavirus pandemic, the gift exchange struggled to reach previous highs. In the United Kingdom, about 18 million people have been in debt since the start of the pandemic; Similar incidents occurred in the United States. Still, the event was critical of the participants, with many posting heartfelt messages saying it was good to “spread a little joy”.

At the time, Reddit reported independent that it was great to see this event “becoming a powerful tool for connection in such a physically isolating time” and “a one-of-a-kind gift-giving experience … come to life with this year’s exchange” . It is not clear what has changed.


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